One important aspect is page impressions

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

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Your key to success: link research

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. It may seem too basic, but it is really a very effective tip - a simple change of …

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How to Promote Evergreen Content

For your content, this means to scrap the whole thing and write in new content. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and …

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You may be asked about ROI in your marketing interview

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Understanding which ranking factors are …

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What everyone ought to know about duplication

Start with effective keyword research and turn your attention to building or maintaining a well optimized website. People have to feel they can trust all the information they find on your website. General sites provide venues for interpersonal communication. Google looks heavily at the quality of your content when deciding …

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Does the Open Directory Project depend on keyword research

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. These metrics will tell you if you're hitting the mark or missing it drastically. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Examination of …

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Promote your website in the right ways, utilising meta tags

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

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Winning marketing tactics for social media

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

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Want a thriving business? Focus on meta tags

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

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If CTR is so terrible, why don't statistics show this?

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the benefits of specific SEO practices can be seen and adjusted appropriately. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand …

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People still ask me about splogs and its importance today

Longer posts provide more value for readers, but only if they're of great quality. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone …

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Facts about ROI that will make you think twice

As they crawl your site, they index content to appear in the search engine results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. The first step is to make your content accessible and the second is to make it …

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Get rid of reporting for good

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. People really love to check their …

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What everyone ought to know about keyword stuffing

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

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Useful tips from experts in html

The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Yes, "look …

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Take a customer focused approach to forums

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Keywords as the first word in …

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A few words on html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are …

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Focus on ROI Instead of search engine spiders

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Now, industries …

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Keep an eye on cloaking

The easier it is to read your content, the more likely it is that your readers will share it. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can …

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Understanding meta tags

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Just a few years ago, the average …

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Focus on ‘Things’, Not ‘Strings’

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. With the popularity of this service growing, local SEO will continue to become important as maps can now physically …

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Use a shallow depth navigation structure

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

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Meaty meta descriptions may affect your backlinks tactics

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Although we …

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Adopt a customer centric view of googlebot crawlers

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value …

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Fun with Google algorithms for now

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Once you have identified keywords that people …

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Go only for Quality Distribution Channels

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

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Keyword Research — Avoid at Your Peril

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Help with geolocation and international SEO

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. We’ve known for a while that Google isn’t the way people find content anymore …

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How To Get Thousands of Visitors From Google

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

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SEO stands for Search Engine Optimization

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? SEOs have a weird way to …

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Backlinks, backlinks, backlinks!

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The best way to build links is to not build links. I’ve …

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When to Consolidate Content for Maximum Impact

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Quick Wins

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site …

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Add valuable insight

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. The size of your images can have a big impact on your overall site speed (which is an important …

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Your content strategy could use a facelift

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

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Distribute your content effectively

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

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Create Better Content

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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How to Find Acquisition Targets

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy …

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Use social sharing buttons as a matter of course

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Shorter Page Titles and URLs Work Best

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. When a search query is being typed, the search engine looks in its index, even …

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SEO brings in traffic, and gives your revenues a big hike

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Local directories are specific to both your location and niche. Being listed on them increases …

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Proofread The Content Before You Go Live

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Content freshness matters. Keeping your content up to date helps …

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Is the traffic converting into leads?

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Use Fetch as Google to test whether Google can crawl and index important pages within your site. As smart and sophisticated …

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Be persistent

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

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Manually go through all linking websites

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. SEO is connected to strong sales funnels and often shows a high return on …

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www vs non-www for SEO

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users …

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See how your site looks to Google

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

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