Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It's almost as if web surfers …

You will need an AdWords account to use this tool. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Once your site is indexable, give Google a few days …

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. This is an extreme example, since these niches are …

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to be full of tons of data or tons of information, but they do have to be interesting and creative. Outlines are essential to making sure an …

A few days after the migration, you can safely increase the TTL of the site's DNS records. Within a few years, everything changed. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called …

Company leaders expect tangible results from promotional campaigns and marketing programs. Pay-Per-Click is the practice of buying a slot on the 1st page of a search engine, more often than not through live auction on chosen keywords. Although not as important as they used to be, reciprocal links do still …

An aged domain is one that was established some time ago and may even have some traffic coming to it. Old SEO practices meant a huge emphasis on keywords. Cognitive understanding of the product comes after the purchase. When you use great tools like Google Analytics, you can be sure …

WordPress is one of the best-loved platforms out there because it's really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on …

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Old school of link building has some improvisations. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the …

Google Trends - Another free tool from the ever-generous Google. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. A continuous campaign uses media time in a steady stream. Consumers and businesses look for …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Utilizing the steps consumers and businesses follow when making purchase decisions assists the …

SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you …

Some types of content have a built-in expectation of frequency that you should adhere to. Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. It is better …

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Understanding which ranking factors are …

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Creating incredible content that people will want to share is still the best way to earn links. Buzz marketing has become one of the fastest growing areas in alternative marketing …

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The main thing to keep in mind when using social media to promote your business is to always …

Paid link-building is considered black hat SEO and is likely to incur a penalty. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all …

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. These metrics will tell you if you're hitting the mark or missing it drastically. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Examination of …

Decoding occurs when the receivers (customers or retailers) encounter the message. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if …

So what constitutes low quality and how can it be avoided? Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. The closer to the start of the title tag any given keyword is, the more likely it will …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Sometime you heard that Seo is dead, but no it's not actually dead. Leveraging these tools can significantly lower the total cost of SEO ownership …

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

At times like this, you start seeing flaws with your site literally everywhere and have no idea what you should change. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Rather than default to a generic, automatically-generated …

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't …

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

Longer posts provide more value for readers, but only if they're of great quality. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone …

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. People really love to check their …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Content marketing is now part of …

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Slow website performance can affect how much of your site gets crawled. SEO metrics should be continually analyzed and the results should be reviewed to …

The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Yes, "look …

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. A list compiled of the most useful and relevant information about an individual topic. Windows filenames are case-insensitive, whereas …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as …

Choose keyword frequency over keyword density. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you're on page five of Google; there's only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on …

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is …

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Keywords as the first word in …

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Now, industries …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Not all SEO efforts are obvious to the outside eye …

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. The cornerstone of a successful organic search campaign has always been technical SEO. When a website wants a piece of content to …

What are they getting in exchange for coming to your site? Every page should be given a title that describes its content. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Producing low-quality content …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Create a list of the different web pages and rank them in order of importance …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. . Announce your site to your network of users, friends, and partners. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl …

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Creating content that makes an impact on a campaign can be extremely difficult. In the emerging days of the …

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

Few people, however, understand how search engines actually work. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. If you have …

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a …

Let’s say an earthquake happens in a remote region of China. Inbound links are also used by some search engines to rank websites. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Getting more traffic is …

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Once you have identified keywords that people …

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Google will rank …

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Although there are numerous …

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. The more visible your content is on social media, the more chance that people will share it via blog posts, forums …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search …

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. You can signal relevancy of your content to search engines by using keywords for …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To “optimize” for a mobile-first …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. We’ve known for a while that Google isn’t the way people find content anymore …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. If your content fails to provide …

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll …

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. The best way to build links is to not build links. I’ve worked for companies in …

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site …

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause …

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Building a strong site architecture and providing clear navigation will help search …

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Never sell yourself short and never assume anyone …

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Sites that aren’t optimized for user intent and mobile SEO will fail. Check forums, online communities and Q&A sites to find the questions people in …

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. SEO is connected to strong sales funnels and often shows a high return on …

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Online shops in particular often face the risk of …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Google is making a real …