Get to the Top in Local Search Results

Local SearchLocal search success means getting your business listed in Google at the top of page one. The best way to achieve this is by appearing in the area at the top of the search listings that Google calls its 'local snack pack'. This is where Google shows a map of relevant companies and a listing of three companies that it deems to be important, along with their reviews and addresses. This article shows you how to achieve this.

more ...Written by Gary Hall

Anchor Text Diversification

Anchor Text DiversificationAnchor text diversification and good search engine optimisation go hand in hand. The website having the most quality backlinks with keyword specific anchor text will show up first in Google for that particular keyword. Unfortunately, you will be penalised by Google if you don't do this correctly so this article demonstrates the correct approach.

more ...Written by Gary Hall

How to Create Higher Ranking Webpages

This article looks at the data behind the sites that rank #1 on Google and other search engines. What do they do that gets them to the number one position? How can you use their techniques to make your site rank higher than it currently does?

more ...Written by Gary Hall

SEO Backlink Indexing

seo backlink indexingSEO backlink indexing is so important for search engine optimisation. If you go to the trouble of creating hundreds of high quality backlinks to improve your visibility in Google search results but the backlinks are not indexed then you've wasted your time. This tutorial will show you how to ensure your backlinks get indexed by Google for free and make them work for you.

more ...Written by Gary Hall

Long Tail SEO

long tail seoLong Tail SEO is a really useful technique to generate organic search traffic for your website. It is based on the proven theory that long tail keywords are easier to rank for than generic keywords for which the competition is really high. These long tail keywords also bring in more qualified leads and convert more visitors to customers than generic keywords do.

more ...Written by Gary Hall

Competitor research for SEO

Keeping abreast of your competitors is vital for SEO marketers. You can research this by using a number of helpful online tools which will keep track of your competitors' SEO activities. These tools will help inform you of customer's search rankings as well as a variety of other factors which will help inform you of their marketing efforts.

more ...Written by Gary Hall

Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

more ...Written by Gary Hall

Offsite SEO

In the first of my articles on Search Engine Optimisation, I wrote about on-site SEO. This is how modifying the content on your website can affect your search engine rankings. This second article is about off-site search engine optimisation: how getting links to your site from other sites can propel your web pages up the search engine listings.

more ...Written by Gary Hall

Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

more ...Written by Gary Hall

Onsite SEO

Search Engine Optimisation (SEO) simply means optimising your web site so that it ranks highly in the search engines, and as the vast majority of search is done through Google, it really means making your site Google ready. This is done in two ways. The first of these is making the content on your own site relevant to what people are searching for – this is known as on-site SEO and is what this article is about. The second is developing relevant links from other site to your own site – this is called off-site SEO and is covered in a seperate article.

more ...Written by Gary Hall