Measure and Improve by paying attention to mobile search

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember …

more ...Written by Gary Hall

The steps needed for putting keywords into action

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page …

more ...Written by Gary Hall


Inbound links to your content help search engines

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Targeting highly sought-after keywords can make …

more ...Written by Gary Hall

Make it sufficiently broad

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The quality of the …

more ...Written by Gary Hall

The issue of full posts on archive pages

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for …

more ...Written by Gary Hall

Focus on user intent

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be …

more ...Written by Gary Hall

The first choice should be reporting

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Where appropriate, you should …

more ...Written by Gary Hall

Make frequent link audits

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

more ...Written by Gary Hall

Linking is hard to get right

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

more ...Written by Gary Hall

Search engine spiders travel through links

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure …

more ...Written by Gary Hall

The most obvious SEO tactic

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. I am the last one to tell a website owner that …

more ...Written by Gary Hall

Reasons for executing a domain migration

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. You can use some practical tools that’ll make it much easier to find keywords. You …

more ...Written by Gary Hall

Use Heading Tags (H Tags) To Get More Traffic

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

more ...Written by Gary Hall

Troubleshooting meta descriptions

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

more ...Written by Gary Hall

How Can I Create Engaging, Trustworthy Content?

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Search engines display page …

more ...Written by Gary Hall

Encourage customers to leave positive reviews

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

more ...Written by Gary Hall

The first choice should be backlinks

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. People buy from businesses they trust, not …

more ...Written by Gary Hall

How to Create Higher Ranking Webpages

This article looks at the data behind the sites that rank #1 on Google and other search engines. What do they do that gets them to the number one position? How can you use their techniques to make your site rank higher than it currently does?

more ...Written by Gary Hall

Competitor research for SEO

Keeping abreast of your competitors is vital for SEO marketers. You can research this by using a number of helpful online tools which will keep track of your competitors' SEO activities. These tools will help inform you of customer's search rankings as well as a variety of other factors which will help inform you of their marketing efforts.

more ...Written by Gary Hall

Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

more ...Written by Gary Hall

Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

more ...Written by Gary Hall