The most obvious SEO tactic

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. I am the last one to tell a website owner that …

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Reasons for executing a domain migration

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. You can use some practical tools that’ll make it much easier to find keywords. You …

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Use Heading Tags (H Tags) To Get More Traffic

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Troubleshooting meta descriptions

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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How Can I Create Engaging, Trustworthy Content?

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Search engines display page …

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Encourage customers to leave positive reviews

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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The first choice should be backlinks

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. People buy from businesses they trust, not …

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How to Create Higher Ranking Webpages

This article looks at the data behind the sites that rank #1 on Google and other search engines. What do they do that gets them to the number one position? How can you use their techniques to make your site rank higher than it currently does?

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Competitor research for SEO

Keeping abreast of your competitors is vital for SEO marketers. You can research this by using a number of helpful online tools which will keep track of your competitors' SEO activities. These tools will help inform you of customer's search rankings as well as a variety of other factors which will help inform you of their marketing efforts.

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Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

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Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

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