Make use of free tools to check bounce rates

Another factor impacting semantic search is the rise of voice search. Think about the way you search on your mobile phone. Using structured data, you can serve Google your address details in the most convenient way. Sponsored posts fall into a gray area when it comes to link building.

Winning …

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What you should have asked your teachers about sitemaps

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Blog posts should aim for more; Directories don't index web articles; Got Content?

Driving change by levering your site's content niches

The key, of course, is to optimize your evergreen …

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Improving Site Structure by uitlising duplication

Its also rewarding those SEOs and marketers who create good quality content that answers search queries or questions. Spammers often look for ways to get these links removed. So to calculate your ideal CPC, I' m sorry to say, you do need to sit down and do some math and …

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Everything you need to know about dynamic pages

Business markets may be segmented based how Include clear, descriptive text at the end of each URL, preferably including your target keywords. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. It's static, concise, offers a breadcrumbs trail …

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This story about hits will haunt you forever

It's worth noting that as more people search by voice, content optimization includes optimizing for questions and natural language searches. The Different Categories Of SEO You should tidy up 404 errors and other crawl problems around your site: the 301 internal chains etc. If you're building links based on metrics …

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Get rid of indexed pages for good

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. With voice search predicted to be 50% of searches by the end of 2020 by Comscore, and 40% of voice search results originating from rich results …

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Actionable tips around click bait articles on your website

You know the type of message: I want to eat cereal, but I'm out of milk! Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. A cloaked site shows one page to search engines …

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The hidden agenda of SERPs

Infographics are one of the most popular methods to increase your site's traffic with quality content, and to procure high-quality authority links. If you hire a big Internet marketing company and expect to get good results with your SEO, you may be in for a surprise. But typically it's very …

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Read this controversial article and find out more about rankings

Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. Your video's title and description add to Google's understanding of your brand and site. For small local businesses, Twitter delivers an …

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Follow an Established Path to Success

Many of these posts will contain links that point back to your domain, which in turn pass authority to your site to support your ranking efforts. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing …

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How to diagnose non reciprocal links related issues

Google is constantly on the lookout for websites which are copying other people's content and punishes them accordingly. Any action in website promotion must be based on common sense. It will optimize your articles for author-specific searches and give you better options for guest posting and social media marketing (which …

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The ugly truth about ROI

Cognitive understanding of the product comes after the purchase. Whether you're looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. Backlinks from older websites may be worth more than links from newer sites. Fantasy executions lift the audience beyond the …

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What can Instagram teach you about keywords

You won't skyrocket to a number-one position just by adding these pages, but they're a staple feature that every website needs to have. Audit your content on a set schedule (semesterly for example) and make updates as needed. Add your keyword in the title and description. In its simplest form …

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How to focus on bread crumbs

SEO practices that involve deception and are disapproved by the search engines. Subsequent headers, H3s to H6s, serve as additional subheadings within each section, just as a book chapter may be split up by multiple sub-topics. The more fresh, engaging and authoritative content on your website the better regarded it …

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Reasons why you cannot learn doorway sites well

Instead, most ongoing SEO programs rely on inbound, one-way link building as third-party indicators that a domain is valuable. Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar …

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Start simple, but don't forget keyword density

Article directories used to be a big deal in the world of SEO. Now, there's a new school of thought with regard to keywords, thanks to Google's semantic search capabilities; it's better to select key topics, rather than keywords specifically, to avoid the temptation of over-optimizing or "keyword stuffing" and …

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Are search volumes affected by duplication

To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Buyers have a problem, and they are looking for something to solve …

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Keyword attractiveness

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

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How we improved our non reciprocal links in on week

To achieve the results you want, it's going to take time. Blogs (Web logs) are supplanting message boards as the preferred technique for asynchronous discussion. SEO writing now means writing content with both search engines and users in mind. t's a bad idea to focus only on keywords.

Super-easy ways …

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Lets look at our approach to widgets

Find out more about easy ways to reach your content marketing goals without generating new content. And yet, there are many practices out there which actively disturb users in the hope of generating revenue. Off-page optimization is one of the most important SEO strategies for those seeking number one placement …

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heading

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. It is called implied linking as there is basically no link to go …

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Take the stress out of canonical URLs

There's almost always some ranking volatility when a new update is released, but for some reason, this has become associated with ranking drops and penalties. More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were …

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Think about html from the start

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Also, the quality or rather the domain ranking of the website that is giving you the backlink indicates how powerful that backlink is for you. For maximum ranking potential in search engines, ensure …

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Pay attention to rankings

We know Google uses machine learning to understand things from entities to intent. Any good heat mapping service will give you some information on what country your user is accessing your site from. Or did you hire online consultants or SEO agencies to do your link building who didn't get …

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Emphasizing fast results by using splogs

Niche industry sites give you tons of opportunities to develop relevant content, but their authority scores tend to be on the low side. That includes the structure of your site and updating your WordPress theme. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will …

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Books to read about life in the United Kingdom

There’s nothing like a good book to set the mood for your own trip. The choice of books about Britain can be daunting, so here’s a list of our favourites to add an extra dimension to your planning or help you penetrate that famous British reserve a little …

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Make gateway sites your centre of attention

Many SEO's believe that they are optimizing their images, but don't realize they are missing the boat entirely. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. There's no point in creating new content if it's not authentic enough to stand out …

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Less is always better when it comes to SEO campaigns

The strength from your high-ranking pages will pass to your lower-ranking ones, and might be just enough link juice to boost its rankings in SERPs. The easiest way to correct this is by using 301 redirects, but whichever format you pick-standard or www-make sure it stays consistent throughout all your …

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Actionable tips on keyword density and Pinterest

Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. What you need is the right balance between great content and even better user experience. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles …

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How you will benefit from landing pages

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Build relationships. Yet, machine translation, by its very nature, is designed to leverage and re-use existing translations. The final level of an IMC program …

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Converting IIS W3C to NCSA Combined

Before you start trying to optimize specifically for a mobile experience, you have to ensure that Google approves of your mobile site. Publish content that people would like to share and link to. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things …

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More focus is put on page impressions

Work to frame your links in a real, natural context and you should have no problems building authority. Also if the SEO is done right, most of this traffic will be people who are looking for what your business offers. Search engine algorithms combine hundreds of factors to determine where …

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Create unique, accurate page titles with rankings in mind

Search engines are invested in providing users a great mobile experience. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or …

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A few words on organic links

Today, Google and other search engines consider these websites as spammy, and links pointing to your website from such websites are definitely toxic. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Write more than one time …

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Types of site changes brought on by splogs

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Search optimization is not …

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Numerous ideas for non reciprocal links

If a search engine doesn't return relevant results, then people won't use it therefore it follows that, other things being equal, the most reliable way of getting to the top of the results page on the major search engines for a particular query term is to have the best page …

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Why have dynamic pages been so popular?

If you get too far into the SEO rabbit hole you'll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. One traffic source does not essentially replace …

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A do-it-yourself guide to keywords

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Invest in offsite optimization …

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The worst advice I've heard about link research

But what is low quality, thin content? Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in …

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Update your keywords on a regular basis

One way to maximize advertising dollars is to develop alliances with other brands. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

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Understanding authority sites

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. First, give your image …

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Things to avoid when dealing with widgets

Online searchers are more likely to trust a brand when it appears within the first page of a search. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad …

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Your key to success: conversion rates

A few days after the migration, you can safely increase the TTL of the site's DNS records. Within a few years, everything changed. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called …

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Don't forget metrics

Company leaders expect tangible results from promotional campaigns and marketing programs. Pay-Per-Click is the practice of buying a slot on the 1st page of a search engine, more often than not through live auction on chosen keywords. Although not as important as they used to be, reciprocal links do still …

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Measure and Improve by paying attention to backlinks

An aged domain is one that was established some time ago and may even have some traffic coming to it. Old SEO practices meant a huge emphasis on keywords. Cognitive understanding of the product comes after the purchase. When you use great tools like Google Analytics, you can be sure …

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Your key to success: landing pages

WordPress is one of the best-loved platforms out there because it's really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on …

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Actionable tips on sitemaps and Twitter

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the …

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One important aspect is page impressions

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

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How we improved our CTR in two days

In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. So, regularly check your website for broken pages and links. Purchasing …

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So Keywords and Keyword Research

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Are there specific timelines? It's true, that a few duplicates on your …

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You may be asked about ROI in your marketing interview

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Understanding which ranking factors are …

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Layout, formatting and trust rank combine to make great SEO

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Creating incredible content that people will want to share is still the best way to earn links. Buzz marketing has become one of the fastest growing areas in alternative marketing …

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People still ask me about googlebot crawlers and its importance today

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. If your business has a physical location (address), open the Google My Business page. A cognitive message strategy presents rational …

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Add the URL's of all your social profiles

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

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Does the Open Directory Project depend on keyword research

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. These metrics will tell you if you're hitting the mark or missing it drastically. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Examination of …

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Promote your website in the right ways, utilising meta tags

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

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What are the advantages of site submissions on today's web?

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. Depending on …

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Spiders, Robots, Bots, and Crawlers

Personalization is one of the most talked about frontiers in search. Higher rankings in the first few results are critical to visibility. These keywords are designed to users in a specific geographical area. Adjusting your keyword distribution gives you power to change your campaign over time.

Why SEM matters

Although …

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Want a thriving business? Focus on meta tags

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

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People still ask me about splogs and its importance today

Longer posts provide more value for readers, but only if they're of great quality. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone …

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Questions to ask about SEO

The multiattribute approach may be useful for understanding high-involvement purchases. One of the best ways to learn about you and your market is to study your online competitors. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. When it comes to SEO, less …

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Aligning your goals in relation to text links

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Producing quality content is always the key - but you need the attention too.The great thing …

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Get rid of reporting for good

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. People really love to check their …

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This year will be the year of sitemaps

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers …

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What everyone ought to know about keyword stuffing

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

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Useful tips from experts in html

The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Yes, "look …

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Adjust your appearance in search by utilising trust rank

If search users commonly misspell a keyword, you should identify and use it. He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. Create URLs containing words that describe the page, separated by hyphens. Getting rankings …

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Take a customer focused approach to forums

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Keywords as the first word in …

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A few words on html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are …

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Focus on ROI Instead of search engine spiders

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Now, industries …

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Use a shallow depth navigation structure

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

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Fun with Google algorithms for now

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Once you have identified keywords that people …

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Make a good use of search engine spiders

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s …

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Keyword Intent Is Keyword Optimization

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Go only for Quality Distribution Channels

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

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Featured snippet opportunities

Including your target keyword within your page title positively correlated with higher search rankings. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and …

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Keyword Research — Avoid at Your Peril

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Help with geolocation and international SEO

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. We’ve known for a while that Google isn’t the way people find content anymore …

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Make Mobile SEO A Priority

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Every site-owner needs …

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How To Get Thousands of Visitors From Google

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

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Lessons Learned from Crummy SEO

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

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SEO and SEM can work together beautifully

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and …

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When to Consolidate Content for Maximum Impact

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Toxic links and their cure

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Search engines also assess, in great detail, the technical aspects of your website …

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Quick Wins

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site …

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Start Writing Better SEO Case Studies

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Variables make it possible to automate certain processes on your site. They also make it easy to …

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Minify CSS and JS

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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Get Keyword Suggestions

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with …

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Your content strategy could use a facelift

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

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Don’t guess your site speed problems; diagnose

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than …

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Voice Searching Matters

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Links pointing to …

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Distribute your content effectively

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

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Define your goal

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Targeting highly sought-after keywords can …

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SEO still has a steep learning curve

Measure and monitor what is working and update your strategy on the fly. Find out which channels are driving traffic to your competition . Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Fundamentally, SEO …

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The issue of full posts on archive pages

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Measuring how many visits your …

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How Often Should You Update Your Content?

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines have a limited ability to recognize images, animation, video and audio …

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Be persistent

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

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Manually go through all linking websites

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. SEO is connected to strong sales funnels and often shows a high return on …

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www vs non-www for SEO

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users …

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See how your site looks to Google

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

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