One important aspect is page impressions

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

more ...Written by Gary Hall


So Keywords and Keyword Research

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Are there specific timelines? It's true, that a few duplicates on your …

more ...Written by Gary Hall





You may be asked about ROI in your marketing interview

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Understanding which ranking factors are …

more ...Written by Gary Hall

People still ask me about googlebot crawlers and its importance today

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. If your business has a physical location (address), open the Google My Business page. A cognitive message strategy presents rational …

more ...Written by Gary Hall


Add the URL's of all your social profiles

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

more ...Written by Gary Hall

Does the Open Directory Project depend on keyword research

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. These metrics will tell you if you're hitting the mark or missing it drastically. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Examination of …

more ...Written by Gary Hall



Promote your website in the right ways, utilising meta tags

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

more ...Written by Gary Hall



What are the advantages of site submissions on today's web?

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. Depending on …

more ...Written by Gary Hall


Spiders, Robots, Bots, and Crawlers

Personalization is one of the most talked about frontiers in search. Higher rankings in the first few results are critical to visibility. These keywords are designed to users in a specific geographical area. Adjusting your keyword distribution gives you power to change your campaign over time.

Why SEM matters

Although …

more ...Written by Gary Hall

Want a thriving business? Focus on meta tags

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

more ...Written by Gary Hall



People still ask me about splogs and its importance today

Longer posts provide more value for readers, but only if they're of great quality. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone …

more ...Written by Gary Hall

Questions to ask about SEO

The multiattribute approach may be useful for understanding high-involvement purchases. One of the best ways to learn about you and your market is to study your online competitors. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. When it comes to SEO, less …

more ...Written by Gary Hall

Aligning your goals in relation to text links

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Producing quality content is always the key - but you need the attention too.The great thing …

more ...Written by Gary Hall

Get rid of reporting for good

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. People really love to check their …

more ...Written by Gary Hall


This year will be the year of sitemaps

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers …

more ...Written by Gary Hall

What everyone ought to know about keyword stuffing

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

more ...Written by Gary Hall

Useful tips from experts in html

The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Yes, "look …

more ...Written by Gary Hall

Adjust your appearance in search by utilising trust rank

If search users commonly misspell a keyword, you should identify and use it. He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. Create URLs containing words that describe the page, separated by hyphens. Getting rankings …

more ...Written by Gary Hall


Take a customer focused approach to forums

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Keywords as the first word in …

more ...Written by Gary Hall

A few words on html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are …

more ...Written by Gary Hall

Focus on ROI Instead of search engine spiders

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Now, industries …

more ...Written by Gary Hall


Use a shallow depth navigation structure

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

more ...Written by Gary Hall



Fun with Google algorithms for now

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Once you have identified keywords that people …

more ...Written by Gary Hall

Make a good use of search engine spiders

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s …

more ...Written by Gary Hall



Keyword Intent Is Keyword Optimization

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

more ...Written by Gary Hall

Go only for Quality Distribution Channels

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

more ...Written by Gary Hall




Featured snippet opportunities

Including your target keyword within your page title positively correlated with higher search rankings. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and …

more ...Written by Gary Hall


Keyword Research — Avoid at Your Peril

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

more ...Written by Gary Hall

Help with geolocation and international SEO

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. We’ve known for a while that Google isn’t the way people find content anymore …

more ...Written by Gary Hall

Make Mobile SEO A Priority

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Every site-owner needs …

more ...Written by Gary Hall

How To Get Thousands of Visitors From Google

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

more ...Written by Gary Hall


Lessons Learned from Crummy SEO

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

more ...Written by Gary Hall

SEO and SEM can work together beautifully

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and …

more ...Written by Gary Hall


When to Consolidate Content for Maximum Impact

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

more ...Written by Gary Hall

Toxic links and their cure

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Search engines also assess, in great detail, the technical aspects of your website …

more ...Written by Gary Hall

Quick Wins

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site …

more ...Written by Gary Hall

Start Writing Better SEO Case Studies

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Variables make it possible to automate certain processes on your site. They also make it easy to …

more ...Written by Gary Hall

Minify CSS and JS

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

more ...Written by Gary Hall

Get Keyword Suggestions

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with …

more ...Written by Gary Hall


Your content strategy could use a facelift

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

more ...Written by Gary Hall

Don’t guess your site speed problems; diagnose

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than …

more ...Written by Gary Hall

Voice Searching Matters

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Links pointing to …

more ...Written by Gary Hall

Distribute your content effectively

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

more ...Written by Gary Hall

Define your goal

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Targeting highly sought-after keywords can …

more ...Written by Gary Hall

SEO still has a steep learning curve

Measure and monitor what is working and update your strategy on the fly. Find out which channels are driving traffic to your competition . Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Fundamentally, SEO …

more ...Written by Gary Hall

The issue of full posts on archive pages

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Measuring how many visits your …

more ...Written by Gary Hall

How Often Should You Update Your Content?

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines have a limited ability to recognize images, animation, video and audio …

more ...Written by Gary Hall

Be persistent

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

more ...Written by Gary Hall


Manually go through all linking websites

Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. SEO is connected to strong sales funnels and often shows a high return on …

more ...Written by Gary Hall

www vs non-www for SEO

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users …

more ...Written by Gary Hall

See how your site looks to Google

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

more ...Written by Gary Hall