Reasons why marketers love meta tags

Engagement metrics, such as bounce rate, dwell time, and organic click-through rate are becoming more and more crucial. At its most basic, Google looks at how many links are pointing to a website and uses that to determine how well the site will rank on its search engine. On a …

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How to survive your first encounter with LSI

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of …

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Budget Allocation Considerations for SEO

Small businesses and new websites looking to build a following are most at risk. Google keeps its cards close to its chest, and the truth is that nobody understands "exactly" how it ranks pages. Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the …

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Robots Exclusion Protocol

One of the biggest offenses Panda targeted was "keyword stuffing," the act of deliberately placing targeted keyword phrases in the headlines and bodies of articles throughout your site in an effort to achieve higher ranks. If you want to make sure you keep positive page ranks, you need to ensure …

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Increase Organic Traffic by the manipulation of scraping

You should increase brand searches for your business. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it's the application of using each …

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Learn to do keyword density like a professsional

Generally speaking, backlinks are considered to be a "vote" of confidence for the content that's being linked to on your domain from outside sources. The steps of the consumer purchasing process explain how individuals make choices. You might be tempted to choose the latter under ordinary circumstances, but it's actually …

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The hidden agenda behind reporting

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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Emphasizing fast results by using link bait

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Customer engagement also takes place through the distribution of blogs and newsletters. Fortunately, Google is pretty fair about the issue. Be honest with yourself; if you spare their feelings, remember that …

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How to learn about page impressions in a few hours

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. Your search engine listings are very …

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How can this help your own website?

If it was easy, all SEOs would just do it without any complaints and speculations. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way of …

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How I improved my SEO campaigns in one day

SEO can be very powerful, bringing new customers to your business and bolstering your reputability on Google Search. As you write, use your target keyword throughout the content. Don't overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below …

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Improving Site Structure by uitlising page speed

However, skipping this vital step in search engine optimization could be costing your money in lost sales. Going beyond the simple formatting of your images, you can also optimize them with text and descriptors to increase their chances of appearing in Google Image search. Record any results that appear to …

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Pay attention to hits

You will need to produce content. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. If you want your site to get more traffic and also obtain higher search engine rankings, you have to ensure that it is user-friendly. What many …

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How to turn site submissions into success

Now, most people know to avoid buying their followers. Another positioning strategy can distinguish the brand or product by specifying who might use it. For example, it might be easy for a user on your homepage to jump to whatever page is most relevant for him/her, but can he …

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Ensure more convenience for users by using sitemaps

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. If you burn through and alienate 99% of these prospects, the ceiling for your link building efforts is going to be pretty low. In an attempt to try …

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The evolution of bounce rates in SEO

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. H1s are big, and they look like titles to readers. Predicting the advancing social waves happens when you are looking for traffic from a certain subset …

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Reasons why marketers love walled garden sites

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Avoid the use of symbols in URLs and prefer more human readable alternatives. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your …

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Double Your Profit With These Tips on web 2.0

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. They even now have separate search results for phone users. Engagement constitutes the …

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You may be asked about URLs in your marketing interview

Use engaging thumbnails that make users want to click on your video content. You will bring in all of the links that the website had. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. The brand, in turn, must deliveron …

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How to turn local search into success

As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are constantly changing and growing in popularity. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology …

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Unexpected ways link bait can impact your marketing efforts

There are a handful of different payment models, depending on how you're looking to implement SEO services. Because all forms of citations are points of encounter for consumers, businesses need to manage them for accuracy and persuasiveness. This should be 70 characters or less, including both the keyword your content …

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One important aspect is web crawlers

For a list of known web spiders, see http://www.user-agents.org/. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. The quote, of course, should be on-topic with the article as a whole. While Google's attempt at clearing …

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Create content about keyword density

To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. The next logical question is, then, how do you go about creating such content? It can be difficult to get leads to …

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How to survive your first encounter with analytics

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it. Google values …

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Clear and unbiased facts about white hat SEO

Competitor analysis is a lot easier when you have the right tools. As an entrepreneur found out recently, these links can hide and pull your ranking down quickly before you realize what is going on. Choosing the right SEO team also includes receiving regular updates in the form of tangible …

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Top trends in Google algorithms to watch

Prioritize publishing at least one new post a week, increasing in frequency as your website and your audience develop. Well, I'm not sure how image compression works, but it makes images smaller in size on the disk without reducing their size or quality on the screen. Backlinks are links from …

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Make search queries your centre of attention

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you're not alone; great research can go relatively unnoticed if it's not highlighted and indexed in the right way. The headline is the first thing they will see. Whether …

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Take care when dealing with bread crumbs

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Find out more about local search

Google now ranks all organic search results - for desktop and mobile devices - based on a site's mobile experience, including page speed. Keep in mind that the more searches on a given keyword, the more competitive it may be. Google's on the lookout for duplicate content. It sees this as keyword …

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Bucket brigades based on local search

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Members of the buying center in a business are human. The number of referring individual domains linking to your website or webpage is a very important factor …

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Does the Yahoo indexer really care about splogs

Try to mix up your anchor texts by employing other related key phrases. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. A business-to-business advertiser offering internet services tries to focus on the severity …

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Be mindful of LSI

When choosing market segments to approach, the marketing team looks for groups that best match the company's goods and services as well as the firm's overall message. One of the primary ways Google determines which websites are valuable is by looking at how it connects to other pages on the …

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Be mindful of keyword research

Company leaders allocate money based on what they feel can be spent. We know that we need links because the value is there - direct and indirect - and every study or research piece published about SEO says that links are still important. It also helps you compete with other sites that …

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How will Blockchain tech affect SEO

Link building is not just about ranking a single keyword. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. SEO can help your business …

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Double Your Profit With These Tips on scraping

Through the years, SEO Specialists have employed numerous advertising approaches. Google will ignore and not index pages with content of 200 words or less. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant …

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Learn from these mistakes before you learn about link exchanges

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Quality over quantity when it comes to conversion rates

Always focus on broader terms for you main parent pages and longer term for the child pages below. Google Images allows you to filter results based on those available for reuse. 37,000+ customers trust Moz to give them the SEO insights they need to grow their business. Although long-tail …

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Learn how to start with SEO campaigns

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book. Competitors might enter a market and usurp a brand's position. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary …

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What your mum didn't tell you about reporting

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Globally integrated marketing communications efforts are guided by the IMC planning process. A slight difference in wording can make a huge impact on traffic. Before you …

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People still ask me about forums and its importance today

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website …

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At last - revealed: the secret to onsite SEO

Keyword Stuffing has no positive SEO effect. Remember that the title tag will be shown as the text in the blue link in the search results page (SERP). On some level, you expect that within the first page results, at least one of them will contain the information that you …

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Improve engagement by utilising SEO

While they might not know why, visitors will reward your efforts to make the screen easier to read. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your links should be short, concise, and easily …

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Are you making these page impressions errors?

The affective component contains the feelings or emotions a person has about the object, topic, or idea. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. In extreme cases, such as sites which deliberately …

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Make a good use of anchor text

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Latest developments in meta tags

Search engines are invested in providing users a great mobile experience. The balance of art and science that's called for varies for every new project. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to …

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What search engines cannot see

Only for marketing needs, different titles are resorted. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. Search engines favor sites that follow SEO best practices and deliver consistent quality. SEO is one of the most popular buzz words in Internet …

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Find a simple guide to forums and read up about it

Majestic's Trust Flow is representative of link relevancy and 'trust'. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Before doing anything else, learn about your business in relation to its online presence. "Limited time" and exclusive …

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Recycle existing content

Be consistent with colors. Many local businesses want to improve their results in Google, but aren't sure where to start. At times, this could be a call to action for further research or a call to action for further minor tweaks. An online panel study of 3,404 individuals revealed …

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Clarification about quality

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Whether by creating high-quality content, obtaining …

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How you will benefit from Google algorithms

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). It is up to your site's content to welcome and retain that visitor. Think hard about the overall message of your …

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Write a keyword-rich introduction about keywords

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts …

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Takeaway tips for html

Follow our golden rule first though – keep it simple. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. This is where the confusion comes in. This keyword uses numerous different words and as …

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Adopt a customer centric view of page impressions

Google have always been open about their movement towards voice-searching and mobile friendliness. It can be fairly time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK. Large images slow down your site, so you need to make …

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Less is always better when it comes to javascript

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Internal links are links …

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Takeaway tips for comment spam

Before you can optimize your website, you have to know what you are optimizing it for. Firstly it is important that you learn how to correctly value a keyword. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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You may be asked about web portals in your marketing interview

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although most keyword tools list numbers, you shouldn’t think of them as exact …

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Tactics around RSS feeds

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines …

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Are search volumes affected by domain authority

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Keep your existing …

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If it seems way too cheap, there's probably a reason for that

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Search engine optimization …

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Answer relevant questions to your expertise

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Don’t duplicate title tags across your website, as this can negatively impact your …

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Make keywords more natural

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now …

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Your site speed isn’t important

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Human users are already intrigued by your title; all that’s left to do is entice them …

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Shower toilets in double bathrooms

No matter how big or small your double bathroom scheme is, planning it takes time and all the elements going into it need due consideration. Think carefully about the space you have to play with and what can comfortably fit into it without it looking cramped. Make a list of …

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Its important to look at the big picture

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience …

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Set a bare minimum expectation for repurposed content

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Posting regular content is key to building trust with …

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The most obvious SEO tactic

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Steer clear of old-school SEO methods

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If you have the …

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Use Social Sharing Buttons

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

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All Attention is Good Attention

Search engines don’t like familiar or generic content. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than …

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Measure and Improve

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. The day may come when …

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Quality, Plus Visibility

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Make it sufficiently broad

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not …

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Create an Expert Roundup Post

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Since heading tags …

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Unblock JavaScript and CSS from Robots.txt File

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. On page SEO of course refers to all the strategies that you can …

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Participate in blog discussions

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in …

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Include media on your website

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Preserve Your Valuable Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The first step once you …

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Include internal and external links

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! When you delete one or more posts or pages from your site, there’s …

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What Are Keywords, and Why Do They Matter?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. While there are a ton …

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Why does content matter?

You want your company’s name to be one of the first results that they see. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. When you think about keywords what are they really? It’s an interesting thing to …

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Google recommends this as a strategy

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google can detect well-written content, and can detect poor quality content, or …

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Identify What’s Working and What Isn’t

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio …

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Optimize Social Share Image Settings

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. There’s always something written somewhere that you can quote and use. You could …

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Create great content people want to read

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines …

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Without links, your content can’t rank

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should …

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