Think about link bait from the start

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Build …

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Questions to ask about web crawlers

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Check your pages for any 404 errors, nofollow tags, or any other quality that could make them invisible to search engines. In fact, the company has made …

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Write a keyword-rich introduction about inbound links

Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing. You may have heard or been told "just write great content". However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. LSI keywords are synonyms that Google …

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Winning marketing tactics for SEO campaigns

Because of this, being relevant is no longer a matter of direct keyword frequency-for example, to rank for "cheap sleeping bags," you no longer need to focus on "cheap sleeping bags" specifically. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Remember that keyword research make the web go round

If you target an audience of people older than 40, default to a larger size font than you might otherwise. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. In the world of search engine …

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Analyse your existing organic links

Backlinks are still a vital component of search engine optimization, but in order to build your domain authority without suffering a penalty, it's important to ensure a safe and natural-seeming backlink profile. For instance, you do not want the word "engineering" to show up three or more times in the …

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Concentrate on actionable long tail search

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic …

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Add Modifiers to Title

Bi-weekly or monthly link quality audits are suitable for most businesses. Content curation is a very good content marketing tactic. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. For other sites …

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This is your opportunity to write something and rank

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. An authority on a topic can speak at length about it. Really, it's …

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Link Building

Then, make sure your link points back to a relevant page-and not the same one over and over. You can slide in some first person (our or we, especially in sentences like If Google is crawling your website and it picks up on signals that say a person's time will …

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How we improved our widgets in on week

The two unique marketing approaches not feasible with desktop and laptop computers are mobile apps and action codes (such as QR codes, watermarks, and 2D barcodes). Google is interested in what the user does after they are on your site. Is this the sort of page you?d want to …

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How does page rank improve search rankings?

Some controversies regarding copytesting remain. Your client's content depends on it. Together, come up with a big list of various keyword terms you think your client's customers might search for, and try to target specific products or services if you can. Quality link building takes time and patience, and unfortunately …

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Are you making these 301 redirects errors?

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant …

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Run search traffic reports on your main keywords

We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on …

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Warning: These mistakes could destroy your SERPs

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Get straight to what you're saying. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then …

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Create a search marketing strategy based on googlebot crawlers

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location …

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Can hits help improve my search engine placement?

To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a …

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Things your competitors know about indexed pages

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. This does not happen overnight and could take up to four to six weeks before your site the search engines even know you exist (according to Google). Google will …

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Boost site speed and utilise local search

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Off page SEO deals with trying to …

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Using ROI strategies like the pros

An advertising agency might have relevant experience without representing a competitor. SEO versus SEO Services The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your …

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Take a customer focused approach to offsite SEO

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

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Quick tips regarding meta tags

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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Where and how will you win?

Keyword development is one of the most important on-page optimization strategies. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Their webpages are filled with recycled content, doorway pages, as well as links …

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Invest in nofollow links

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you don't have a good handle on who the people are who are buying your products, how will …

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Your key to success: rankings

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Write a keyword-rich introduction about javascript

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Always remember that the success of link building …

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The philosophy of page rank

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Advertising offers an excellent venue to increase brand awareness. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. If you want …

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Fresh ideas on how to improve your blogs

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. At the heart of your local SEO campaign will be building the number of listings you have. For certain types of product and business, SEO sometimes won't …

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Make sitemaps a priority

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

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Focus on topics instead of keywords

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight …

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Repurpose old blogs

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

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Useful tips from experts in meta tags

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. To improve content performance, brands need to stop producing content for content's sake and …

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Actionable tips on text links and Pinterest

Use only lowercase letters in URLs. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. By including the location of the business as part of the keywords used, it increases relevance in the searches …

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Provide an analysis section to help with trust rank

Emotions and feelings also affect choices. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Customers must understand the essence of a business along with the benefits of its goods and services. Webpages with content that is …

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Thinking about keyword research makes everything OK

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Users often know what they want once they reach …

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How we improved our inbound links in on week

Topical search engines are focused on a specific topic. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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Use Link Baiting To Get More Inbound Links

These recommendations are more no-brainers. You must focus on where and how your keywords are placed on your web page. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if …

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Improving Site Structure by uitlising stickiness

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

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Winning marketing tactics for 301 redirects

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. You may …

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Make use of free tools to check backlinks

Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. There is no perfect size when it comes to domain names. Google's number-one mission is to answer users' queries in as …

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Things your competitors know about anchor text

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. More than just basic product attributes Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the …

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Difficult things about hits

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. We can see much of what the …

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Clarification about canonical URLs

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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Why most people will never be great at content

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. On Linux you can have a …

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Strategic Thinking and Tactics for SEO

With Google, Yahoo!, and Microsoft holding most of the search market share, there is very little incentive to optimize for any other search engine. Do they go back to Google and try another website? There's no denying that a website's popularity correlates with how high it ranks in search engine …

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Are you making these organic links errors?

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Who else wants to know the mystery behind googlebot crawlers ?

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. he no …

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How we improved our inbound links in on week

Where are you seeing the fastest movement in the SERP's? If the issues in the reviews are real, then deal with them. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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Repurpose old cloaking

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Visual images often lead to more favorable attitudes toward the a Keyword …

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Things that make you love and hate static pages

The buying center consists of the group of individuals making a purchase decision on behalf of a business. It can be a great idea to look for pages that mention your business, brand, products and more but don't actually link to you. Finally, the content on your website can do …

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I urge you to think about web portals

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Myths and misconceptions about search engine spiders

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Start working well ahead of any migration on getting the technical SEO …

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Reasons that marketers love local search

If it doesn't add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

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The death of authority sites

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

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Things to avoid when dealing with canonical URLs

Make a point to search for your site on Google alternatives to see where you rank. Make sure the robots tag is included in your meta tags to improve crawling rates. When you notice what isn't good on your website, start improving (technical and textual). Hence - Search Engine Optimisation or …

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Stop gettin' all indignant

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. When people …

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How to turn authority sites into success

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

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Lessons I've learned from metrics

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value …

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Don't forget about text links

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is …

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Keyword Placement Matters, Not Frequency

Search Google, and you will see tweets in the results. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. After they crawl a website for the first time, web spiders will continue visiting the site …

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Remember that keywords make the web go round

This means that searches are now much more focused on the area in general. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Advertising offers an excellent venue to increase …

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Remember that webmaster tools make the web go round

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. Many authoritative advertisements include scientific or survey evidence. Firstly it is important that you learn how to correctly value a keyword. Backlinks are links that are directed towards your website …

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Advanced on-page SEO principles

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

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Make a good use of search queries

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Paid software is not exempt from this rule; it will also have some bugs. While companies may take advantage of in-house resources, many also outsource …

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Learn from these mistakes before you learn about doorway sites

Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. General sites provide venues for interpersonal communication. This …

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Wait. Are walled garden sites really that simple?

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The terms spider, robot, bot, and crawler represent …

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I bet you didn't know this about ROI

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the …

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How do you feel about SEO now?

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer …

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Bucket brigades based on googlebot crawlers

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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How to focus on analytics

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Your guess is as good as Google's

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Important …

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I urge you to think about backlinks

Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears …

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Reasons why you cannot learn non reciprocal links well

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Less-competitive terms afford more opportunity for high ranking. SEO closely aligns with so many marketing channels, business decisions and user …

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High advertisement ratio can be mitigated by using ROI

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

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Make it sufficiently broad in terms of blogs

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Understanding the differences between paid and organic search and implementing each correctly is …

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Reasons why marketers love javascript

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

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Invest in bread crumbs

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. That information alone will tell you a lot about what you need to do for your site. SEO requires so much content because it wants to grow. Google doesn’t want to …

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Measure and Improve by paying attention to mobile search

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember …

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Use Hashtags (Wisely) and Categorize Your Boards

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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The broken link-building method aided by splogs

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

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The steps needed for putting keywords into action

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page …

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Poor navigation or information architecture

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

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How do you feel about gateway sites now?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. SEO experts have been talking about mobile technology for a while now. This …

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Inbound links to your content help search engines

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Targeting highly sought-after keywords can make …

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Make it sufficiently broad

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The quality of the …

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The issue of full posts on archive pages

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for …

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Focus on user intent

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be …

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Track organic traffic and your website inbound links

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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The first choice should be reporting

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Where appropriate, you should …

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Brainstorming and Keyword Generating

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

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Make frequent link audits

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Reap the rewards in the form of long-term leads

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

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Use Internal Links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

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Linking is hard to get right

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Search engine spiders travel through links

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure …

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Keep up-to-date with the latest SEO news and trends

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

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Link baiting for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Editorial Links

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, The heading structure of your pages is one of the very important …

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Don’t Quit Your Day Job

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

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The most obvious SEO tactic

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. I am the last one to tell a website owner that …

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Comment links for SEO

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

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SEO is the tool to drive people to your website

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

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Reasons for executing a domain migration

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. You can use some practical tools that’ll make it much easier to find keywords. You …

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Use Heading Tags (H Tags) To Get More Traffic

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Troubleshooting meta descriptions

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Is your website too Dynamic for SEO?

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

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The outreach process for SEO

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

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How Can I Create Engaging, Trustworthy Content?

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Search engines display page …

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Google guidelines don't agree with your approach

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Encourage customers to leave positive reviews

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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The Major Elements of Planning

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Writing to a Specific Reading Level

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

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The first choice should be backlinks

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. People buy from businesses they trust, not …

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Understanding the rationale behind SEO

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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