Keep an eye on cloaking

The easier it is to read your content, the more likely it is that your readers will share it. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can …

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Understanding meta tags

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Just a few years ago, the average …

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Focus on ‘Things’, Not ‘Strings’

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. With the popularity of this service growing, local SEO will continue to become important as maps can now physically …

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Meaty meta descriptions may affect your backlinks tactics

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Although we …

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Adopt a customer centric view of googlebot crawlers

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value …

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SEO stands for Search Engine Optimization

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? SEOs have a weird way to …

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Backlinks, backlinks, backlinks!

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The best way to build links is to not build links. I’ve …

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Add valuable insight

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. The size of your images can have a big impact on your overall site speed (which is an important …

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Create Better Content

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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How to Find Acquisition Targets

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy …

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Use social sharing buttons as a matter of course

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Shorter Page Titles and URLs Work Best

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. When a search query is being typed, the search engine looks in its index, even …

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SEO brings in traffic, and gives your revenues a big hike

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Local directories are specific to both your location and niche. Being listed on them increases …

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Proofread The Content Before You Go Live

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Content freshness matters. Keeping your content up to date helps …

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Is the traffic converting into leads?

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Use Fetch as Google to test whether Google can crawl and index important pages within your site. As smart and sophisticated …

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