Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. With voice search predicted to be 50% of searches by the end of 2020 by Comscore, and 40% of voice search results originating from rich results …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

Infographics are one of the most popular methods to increase your site's traffic with quality content, and to procure high-quality authority links. If you hire a big Internet marketing company and expect to get good results with your SEO, you may be in for a surprise. But typically it's very …

When you're reaching out to dozens or hundreds of people at a time, organization is key. What kinds of domains are being used? So why would you use a tone of voice that's exactly the same from page to page? Generally you should only use lowercase letters in URLs.

The …

Google is constantly on the lookout for websites which are copying other people's content and punishes them accordingly. Any action in website promotion must be based on common sense. It will optimize your articles for author-specific searches and give you better options for guest posting and social media marketing (which …

You won't skyrocket to a number-one position just by adding these pages, but they're a staple feature that every website needs to have. Audit your content on a set schedule (semesterly for example) and make updates as needed. Add your keyword in the title and description. In its simplest form …

Article directories used to be a big deal in the world of SEO. Now, there's a new school of thought with regard to keywords, thanks to Google's semantic search capabilities; it's better to select key topics, rather than keywords specifically, to avoid the temptation of over-optimizing or "keyword stuffing" and …

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then …

Find out more about easy ways to reach your content marketing goals without generating new content. And yet, there are many practices out there which actively disturb users in the hope of generating revenue. Off-page optimization is one of the most important SEO strategies for those seeking number one placement …

There is nothing wrong with paying legitimate companies to help connect your business with relevant customers. It's all about increasing the visibility of your product through great content, keywords, links etc. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks …

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. It is called implied linking as there is basically no link to go …

There's almost always some ranking volatility when a new update is released, but for some reason, this has become associated with ranking drops and penalties. More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were …

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. Multiple pages targeting the same keyword tells your users that your content is probably stretched thin, and it also signals Google that your content may not match your keywords …

Many SEO's believe that they are optimizing their images, but don't realize they are missing the boat entirely. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. There's no point in creating new content if it's not authentic enough to stand out …

When you get that first quality backlink, you'll receive a ton of authority for your domain (and the page you're pointing to). A common misconception about SEO is that it's a one and done practice. Generally speaking you don't want orphan pages (those that aren't linked to by other pages …

Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. What you need is the right balance between great content and even better user experience. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles …

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Build relationships. Yet, machine translation, by its very nature, is designed to leverage and re-use existing translations. The final level of an IMC program …

Search engines are invested in providing users a great mobile experience. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or …

Also, link building and linkbuilding are the same things too. While there are other aspects of content marketing this is a top level explanation of how content marketing works and how it converts. If you duplicate them, your site will hardly get recognized. A relatively fast way to get links …

Today, Google and other search engines consider these websites as spammy, and links pointing to your website from such websites are definitely toxic. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Write more than one time …

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Search optimization is not …

If a search engine doesn't return relevant results, then people won't use it therefore it follows that, other things being equal, the most reliable way of getting to the top of the results page on the major search engines for a particular query term is to have the best page …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Invest in offsite optimization …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Information gathering is so crucial in research; gather it and then tabulate it. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit customer …

One way to maximize advertising dollars is to develop alliances with other brands. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

There are some overlapping ranking factors, of course, but the algorithms themselves and the target results are somewhat distinct. Ensure that the title and URL are You may also want to use online generators to help you along the way. It's still a long-term strategy, so you may not see …

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. First, give your image …

Online searchers are more likely to trust a brand when it appears within the first page of a search. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad …

If your site doesn't load fast on mobile devices, then it could be penalized. So many marketers and SEO experts try to build a scalable link building service campaign in a silo. That's an anomaly, and Google might come to the conclusion that this third entry is way more relevant …

Online video games present advertisers with the luxury of generating quality web metrics. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. If you don't know how to properly do it, then you are going to fail …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the …

In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. So, regularly check your website for broken pages and links. Purchasing …

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Are there specific timelines? It's true, that a few duplicates on your …

Solid communications objectives should be established. Traditional marketing / advertising is outbound, meaning you have to disrupt people's attention in order to communicate your message (i.e. Besides link building, social media and social bookmarking can help improve a website's search engine standing. A problem that can arise is that some …

An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it's …

The 404 code is also important if you want to use tools that scan your site for broken links as there's no other way for a machine to warn you that broken links exist. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Part of the …

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. If your business has a physical location (address), open the Google My Business page. A cognitive message strategy presents rational …

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

In return, search engines reward helpful websites with better search rankings. Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having …

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. Depending on …

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. In practice, an SEO consultant generally looks after other areas of …

Personalization is one of the most talked about frontiers in search. Higher rankings in the first few results are critical to visibility. These keywords are designed to users in a specific geographical area. Adjusting your keyword distribution gives you power to change your campaign over time.

Why SEM matters

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search …

A site map, normally in XML format, is the treasure map search engines use to index your website. Google almost always honors disavow requests that include such documentation. Read on for more information! Shopping networks provide venues for individuals to share product reviews and information about brands and products.

Links …

The multiattribute approach may be useful for understanding high-involvement purchases. One of the best ways to learn about you and your market is to study your online competitors. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. When it comes to SEO, less …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Producing quality content is always the key - but you need the attention too.The great thing …

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers …

If search users commonly misspell a keyword, you should identify and use it. He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. Create URLs containing words that describe the page, separated by hyphens. Getting rankings …

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under. This output serves as the input to the …

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s …

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. As search engine algorithms adjust to accommodate the change in content, likely towards video …

Including your target keyword within your page title positively correlated with higher search rankings. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and …

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Every site-owner needs …

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and …

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Search engines also assess, in great detail, the technical aspects of your website …

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Variables make it possible to automate certain processes on your site. They also make it easy to …

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with …

It may not be a good idea to link to the website from footers or sidebars. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links When it comes to SEO, less is not necessarily more. The …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than …

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Links pointing to …

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Targeting highly sought-after keywords can …

Measure and monitor what is working and update your strategy on the fly. Find out which channels are driving traffic to your competition . Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Fundamentally, SEO …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Measuring how many visits your …

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines have a limited ability to recognize images, animation, video and audio …