Takeaway tips for html

Follow our golden rule first though – keep it simple. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. This is where the confusion comes in. This keyword uses numerous different words and as …

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Maybe RSS feeds will be a thing of the past

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of …

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Less is always better when it comes to javascript

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Internal links are links …

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Takeaway tips for comment spam

Before you can optimize your website, you have to know what you are optimizing it for. Firstly it is important that you learn how to correctly value a keyword. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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Analyse your existing bounce rates

There is always something new to try that could potentially make a huge impact on a campaign. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on …

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Fun with landing pages for now

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Headings and dynamic pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific …

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Tell me more about white hat SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. There are many …

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Are search volumes affected by domain authority

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Keep your existing …

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If it seems way too cheap, there's probably a reason for that

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Search engine optimization …

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You don't need special search engine pages

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Use sub-directories rather …

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You may think you know what your audience wants to read

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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What Is Good Content?

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your …

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Make a good use of your competitors’ keywords

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. SEO has tremendously grown …

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Use Internal Links

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links …

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Its important to look at the big picture

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience …

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Are you generating results for your keyword?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a …

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Attract links, stop chasing links

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Steer clear of old-school SEO methods

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If you have the …

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Use Social Sharing Buttons

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

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All Attention is Good Attention

Search engines don’t like familiar or generic content. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than …

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Define your goal

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Measure and Improve

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. The day may come when …

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Quality, Plus Visibility

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Don’t overstuff your page with keywords and phrases

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However …

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Make it sufficiently broad

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not …

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Compile your assets (or design some)

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Webpages on HTTPS had positive correlation with higher rankings. All the content you produce should be tailored to your target customer / audience. If you submit …

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Time proven tips for better SEO rankings

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Preserve Your Valuable Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The first step once you …

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Run search traffic reports on your main keywords

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A page consisting of just a few sentences is less likely to get to the top of a search …

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What Are Keywords, and Why Do They Matter?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. While there are a ton …

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Google recommends this as a strategy

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google can detect well-written content, and can detect poor quality content, or …

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Building a strong online presence isn’t easy

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer …

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Don’t Forget to Check Plurals

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. On the web, sole traders can in theory compete with the corporate big boys, so being able to …

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