Expand your doorway sites as necessary

You can avoid the Web site equivalent of desperado design by using a professionally designed template. It's called AdWords and it's very easy to do. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. There have been numerous small studies …

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The tightening up of landing pages

There are tools that can help with this, such as Screaming Frog. That week, the lead ordered the type of content the post covered (press releases for movies)! Organic results can be lifted up with the combination of conversion and SEO plans. Google takes user experience seriously; the search giant …

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Dealing with Rogue Spiders

I choose a recent blog post of ours. I've seen this happen many times. Keyword development is one of the most important on-page optimization strategies. Yes, sometimes bigger can be better.

Follow a consistent cadence towards rankings

However, site speed is still an important consideration-both for your domain authority and …

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Types of site changes brought on by organic links

Instead, it's about presenting the information in the manner that's easiest to read, digest, and understand. But structured data DOES help Google understand your content. Voice search queries tend to be longer, more complex, and more conversational. Additionally, Google Suggest will offer up some local terms you may want to …

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Informative details on improving widgets

Instead, you'll keep on earning that ROI long after the initial publish date. As a link acquisition strategy, this ranked as one of our best campaigns of all time when we calculate hours worked versus backlinks earned! Semantic analysis also plays a role in search engine optimization. Interlinking is one …

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Think about 301 redirects from the start

In essence, when you search for "the best steak house in southern California," Google isn't examining your phrase and finding matching instances of that phrase throughout the web. Optimizing content can definitely help search programs, but it cannot lead them. To have a sound SEO system you must have a …

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Takeaway tips for webmaster tools

There's no simple answer for the "ideal" length of a blog post, but there are some interesting trends when it comes to length. How fast you can produce it If you have a very common name, or a name shared with someone famous, it's very hard. Put it on a …

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Great advice regarding your site's marketing dynamics

To reiterate, when you create links, include keywords in the links wherever possible. Even more important than your links to outside sources are the links your outside sources point to you. Quality link building strategies focus on scaling authoritative growth from the ground up, slowly and deliberately. This all makes …

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Links are similar to glue

If you want your business to be prepared, you need to be aware of these changes, and how your SEO strategy needs to adapt. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. However, where many businesses owners …

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Can I use trust rank to help index my site?

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Overall, your expectation when you clicked on the link is that you would find what you needed. The tricky thing about content marketing is that its a science and an art. Anyone who can …

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Learn how to start with plugins

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party …

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Can page rank really make a difference?

Sites like Facebook, Twitter and even prominent news websites tend to append "nofollow" attributes to links. Don't just link to one or two sources all the time. Google says it doesn't use the meta description as a ranking factor. It is important to note that SEO is a long-term return …

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Reasons why marketers love meta tags

Engagement metrics, such as bounce rate, dwell time, and organic click-through rate are becoming more and more crucial. At its most basic, Google looks at how many links are pointing to a website and uses that to determine how well the site will rank on its search engine. On a …

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Actionable tips on hits and Instagram

They disseminate information on your niche keywords and are free from plagiarism. Adding schema markup with the help of sites like schema.org can help the leads roll in! However, publishers who do not want Google to use larger thumbnail images when their AMP pages are presented in search and …

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Why most people will never be great at inbound links

When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. There are a number of factors or signals of growth other than what you can see in search results. Instead, they tend to occur gradually; for example, some updates "roll out …

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Robots Exclusion Protocol

One of the biggest offenses Panda targeted was "keyword stuffing," the act of deliberately placing targeted keyword phrases in the headlines and bodies of articles throughout your site in an effort to achieve higher ranks. If you want to make sure you keep positive page ranks, you need to ensure …

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Increase Organic Traffic by the manipulation of scraping

You should increase brand searches for your business. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it's the application of using each …

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Mapping Your Products and Services

Unless sensationalism is relevant to your content, clickbait will diminish your ability to target specific keywords and phrases. Search engine rankings are determined by search engine algorithms. Over time, as search engines have gotten more confident about understanding intent, they've become more aggressive about displaying what they think the searchers …

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Give a thought to hits when outlining your web strategy

Any ambiguity here will lead to your email or direct message being deleted. It is also helpful to maintain a network of trusted content creators and SEO specialists who have the opportunity to learn about and develop a solid relationship with your brand. Traffic, engagement, and conversions don't just peak …

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Learn to do keyword density like a professsional

Generally speaking, backlinks are considered to be a "vote" of confidence for the content that's being linked to on your domain from outside sources. The steps of the consumer purchasing process explain how individuals make choices. You might be tempted to choose the latter under ordinary circumstances, but it's actually …

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Analyse your existing rankings

There's also no syllabus, there's no Google training, there's no Google certification, and we also don't have any Google reps for SEO, or Bing reps for that matter. You want a company that can provide some of the highest quality links and excellent SEO services in the market for local …

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At last - revealed: the secret to link research

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web - everything's connected! The SEO's job often includes needing to make mathematics seem intuitive to their less technical counterparts. Be sure …

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How to learn about page impressions in a few hours

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. Your search engine listings are very …

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Improve engagement by utilising citations

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. If all of your keywords …

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Providing customer service through information

A SEO translator needs to know the right tools to conduct keyword research (good free ones include Google's Keyword Planner and Ubersuggest), and how to conduct a SERP and trend analysis. Ideally, no page internal link should be a standalone. Use bullet points: Using a bulleted list is the easiest …

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Improving Site Structure by uitlising page speed

However, skipping this vital step in search engine optimization could be costing your money in lost sales. Going beyond the simple formatting of your images, you can also optimize them with text and descriptors to increase their chances of appearing in Google Image search. Record any results that appear to …

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How to focus on duplication

Sometimes, the best way to build natural links is to let it happen naturally. If all you do when generating content for your website is intended to please good old Google, chances are you'll end up writing a piece that is not only of little value for your readers, but …

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How to turn site submissions into success

Now, most people know to avoid buying their followers. Another positioning strategy can distinguish the brand or product by specifying who might use it. For example, it might be easy for a user on your homepage to jump to whatever page is most relevant for him/her, but can he …

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The evolution of bounce rates in SEO

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. H1s are big, and they look like titles to readers. Predicting the advancing social waves happens when you are looking for traffic from a certain subset …

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Reasons why marketers love walled garden sites

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Avoid the use of symbols in URLs and prefer more human readable alternatives. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your …

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Can meta tags really make a difference?

When you link to other relevant and high-quality pages it shows Google that your content is valuable and useful for users. The list goes on and on, to the point where it's far easier to manage both simultaneously than just one or the other. An often overlooked, but an extremely …

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You may be asked about URLs in your marketing interview

Use engaging thumbnails that make users want to click on your video content. You will bring in all of the links that the website had. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. The brand, in turn, must deliveron …

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Landing page experience

To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If you don't know whether or not your strategies are effective …

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Create content about keyword density

To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. The next logical question is, then, how do you go about creating such content? It can be difficult to get leads to …

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Top trends in Google algorithms to watch

Prioritize publishing at least one new post a week, increasing in frequency as your website and your audience develop. Well, I'm not sure how image compression works, but it makes images smaller in size on the disk without reducing their size or quality on the screen. Backlinks are links from …

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Take care when dealing with bread crumbs

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Adjust your appearance in search by utilising web crawlers

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. That, in turn, yields higher ranks for your site and more organic visitors. Utilizing paid search or social can address …

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Reasons why you cannot fully understand stickiness

Competition, both domestic and global, forces managersto examine their communications plans to ensure maximum effectiveness. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Not all backlinks are …

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Bucket brigades based on local search

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Members of the buying center in a business are human. The number of referring individual domains linking to your website or webpage is a very important factor …

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Does the Yahoo indexer really care about splogs

Try to mix up your anchor texts by employing other related key phrases. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. A business-to-business advertiser offering internet services tries to focus on the severity …

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Be mindful of LSI

When choosing market segments to approach, the marketing team looks for groups that best match the company's goods and services as well as the firm's overall message. One of the primary ways Google determines which websites are valuable is by looking at how it connects to other pages on the …

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Be mindful of keyword research

Company leaders allocate money based on what they feel can be spent. We know that we need links because the value is there - direct and indirect - and every study or research piece published about SEO says that links are still important. It also helps you compete with other sites that …

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How will Blockchain tech affect SEO

Link building is not just about ranking a single keyword. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. SEO can help your business …

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Double Your Profit With These Tips on scraping

Through the years, SEO Specialists have employed numerous advertising approaches. Google will ignore and not index pages with content of 200 words or less. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant …

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Social Platforms and Communities

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. It should help you to …

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Quality over quantity when it comes to conversion rates

Always focus on broader terms for you main parent pages and longer term for the child pages below. Google Images allows you to filter results based on those available for reuse. 37,000+ customers trust Moz to give them the SEO insights they need to grow their business. Although long-tail …

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Learn how to start with SEO campaigns

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book. Competitors might enter a market and usurp a brand's position. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary …

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Are you making these search queries errors?

The internet offers a valuable form of direct marketing. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Once you create your …

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What your mum didn't tell you about reporting

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Globally integrated marketing communications efforts are guided by the IMC planning process. A slight difference in wording can make a huge impact on traffic. Before you …

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How to really understand quality

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what's best for the visitor. The …

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Invest in indexed pages

Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. Thin content, however, will do the exact opposite and should be avoided at all costs. Stop using keywords in your URLs. Why? Because if you don't know how …

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Make a good use of anchor text

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Latest developments in meta tags

Search engines are invested in providing users a great mobile experience. The balance of art and science that's called for varies for every new project. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to …

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Be mindful of non reciprocal links

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. If you're only managing one site, there's another way to spot trends …

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More importance is given to LSI

If none of those works for you, then perhaps it's time to consider that there might be a problem with the recipe. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. How can database-driven SEO programs help personalize interactions with customers …

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How to diagnose canonical URLs related issues

As the marketing team constructs a budget, they first examine the Emotions and other feelings can lead to poor choices. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Today, semantic search has evolved even more, and search …

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Get to the point with your content strategy

Social norms create a significant test for marketers. Right? Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Sites supposedly targeted by Fred reported a strong traffic decline from …

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Actionable tips on SEO campaigns and Instagram

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant …

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Find a simple guide to forums and read up about it

Majestic's Trust Flow is representative of link relevancy and 'trust'. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Before doing anything else, learn about your business in relation to its online presence. "Limited time" and exclusive …

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Focus on ROI Instead of page impressions

Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. In the face of these …

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Double Your Profit With These Tips on link research

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Folding pages in a sequence and presenting a canonical URL for a group of pages …

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Write a keyword-rich introduction about keywords

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts …

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Takeaway tips for html

Follow our golden rule first though – keep it simple. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. This is where the confusion comes in. This keyword uses numerous different words and as …

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Maybe RSS feeds will be a thing of the past

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of …

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Less is always better when it comes to javascript

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Internal links are links …

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Takeaway tips for comment spam

Before you can optimize your website, you have to know what you are optimizing it for. Firstly it is important that you learn how to correctly value a keyword. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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Analyse your existing bounce rates

There is always something new to try that could potentially make a huge impact on a campaign. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on …

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Fun with landing pages for now

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Headings and dynamic pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific …

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Tell me more about white hat SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. There are many …

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Are search volumes affected by domain authority

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Keep your existing …

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If it seems way too cheap, there's probably a reason for that

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Search engine optimization …

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You don't need special search engine pages

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Use sub-directories rather …

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You may think you know what your audience wants to read

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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What Is Good Content?

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your …

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Make a good use of your competitors’ keywords

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. SEO has tremendously grown …

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Use Internal Links

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links …

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Its important to look at the big picture

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience …

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Are you generating results for your keyword?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a …

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Attract links, stop chasing links

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Steer clear of old-school SEO methods

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If you have the …

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Use Social Sharing Buttons

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

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All Attention is Good Attention

Search engines don’t like familiar or generic content. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than …

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Define your goal

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Measure and Improve

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. The day may come when …

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Quality, Plus Visibility

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Don’t overstuff your page with keywords and phrases

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However …

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Make it sufficiently broad

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not …

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Compile your assets (or design some)

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Webpages on HTTPS had positive correlation with higher rankings. All the content you produce should be tailored to your target customer / audience. If you submit …

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Time proven tips for better SEO rankings

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Preserve Your Valuable Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The first step once you …

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Run search traffic reports on your main keywords

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A page consisting of just a few sentences is less likely to get to the top of a search …

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What Are Keywords, and Why Do They Matter?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. While there are a ton …

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Google recommends this as a strategy

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google can detect well-written content, and can detect poor quality content, or …

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Building a strong online presence isn’t easy

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer …

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Don’t Forget to Check Plurals

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. On the web, sole traders can in theory compete with the corporate big boys, so being able to …

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