I bet you didn't know this about ROI

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the …

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Be authentic

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. A new shift in SEO strategy, and a redefinition of its goals …

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The back story of landing pages

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Additionally, you can pay to have your website ranked above organic results in search result pages. The semantic analysis of a link’s value does go deeper than …

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Design + RSS feeds = Greatness

Every time someone clicks on your ad, you pay the search engine. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. Before we jump into the data points, I’d like to remind readers …

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Make it sufficiently broad in terms of blogs

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Understanding the differences between paid and organic search and implementing each correctly is …

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Invest in bread crumbs

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. That information alone will tell you a lot about what you need to do for your site. SEO requires so much content because it wants to grow. Google doesn’t want to …

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Use Hashtags (Wisely) and Categorize Your Boards

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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The hidden agenda of analytics

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

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The secret behind analytics

What could you do to extend your content’s lifespan? Well this is where things get complicated. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. Links from a diverse range of websites is good, many links from a …

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Generate keyword ideas

Want to drive more quality traffic? Optimize your content for Google answer boxes! Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Sites that aren’t optimized for user intent and mobile SEO will fail. Educational content can be described as …

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Effect of keyword density on my rankings

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Use Internal Links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

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The most important part of SEO is link building

Optimizing your images gives your website an additional chance to be found via image search. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Chances are, there are …

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Keep the length of your post in mind

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

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Geolocation

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

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Double check for broken links and other crawl errors

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Technical SEO can …

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Sign Up for Press Request Alerts for SEO benefits

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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It doesn’t always guarantee high click-through-rates

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Headings give your web …

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Comment links for SEO

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

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SEO is the tool to drive people to your website

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

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Google cares the most about editorial links

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

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Google guidelines don't agree with your approach

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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There's more to online marketing than just SEO and content

Search engines like aged domains, and give them more authority over newer sites. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it …

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Local SEO understands changing attention spans

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

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Think about SEO from the start

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google wants …

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Writing to a Specific Reading Level

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

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Start simple, but don’t skip this step.

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Use Engaging Images & Videos

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

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Concentrate on actionable content

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Understanding the rationale behind SEO

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Has your website been pawed to pieces by a panda?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural …

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How do you make a Google friendly website?

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …

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