What can you do about SEM right now?

There's nothing inherently wrong with guest posting, but avoid duplicating your content through article directories if you don't want to earn yourself a penalty. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Domain Authority score indices are a 100 point, logarithmic …

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Latest developments in long tail search

Remember, your goal is to inform your users and make your company seem like an approachable, trustworthy source. People vote with Facebook shares, and they vote by moving around your website. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the …

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Follow the best practices outlined herein for web portals

It requires optimizing content, programming, and understanding how search engines work. Backlink building has become more of an art form than an exact science, especially since Google's algorithm updates have all but eradicated the old ways of building links. The extent of the authority of a website, determines how long …

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heading

Both of these things will cause people to leave out part of your domain if they type it in. In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget. Our latest deep dive takes a look into how to craft awesome meta …

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Designing profession

As professions go, design is relatively young. The practice of design predates professions. In fact, the practice of design—making things to serve a useful goal, making tools—predates the human race. Making tools is one of the attributes that made us human in the first place. out in the …

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The investment conference

The investment conference scene described above captures just one dimension of a multifaceted rush for land that began slowly building steam around 2006 or 2007. This land rush first burst into the global spotlight in November 2008, when it was reported that the government of Madagascar had promised 1.3 …

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The perks of behavioral science

Behavioral science also helps us understand the quirks of our behavior, above and beyond our decisions, especially why we decide to do one thing and actually do something else. This understanding starts with the same base as for decisions: that we’re limited beings with limited attention, memory, willpower, etc …

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Avoid unrelated directories and low quality guest-posts

Google, the best-known and most popular search engine in the world, is constantly tinkering with its search algorithm, forcing businesses to adapt. The easiest way to correct this is to get rid of the duplicate content. Google devalues pages and websites with very little content, and it's obvious that links …

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Behavior outweighs beauty

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. Get a prioritized list of on-page SEO recommendations to help you boost rankings. In the SEO world, domain authority and page authority are the biggest …

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Check & Review Google Analytics Account

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called "local link building". You …

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Let's follow URLs best practise

If you find this to be the case, consider breaking your content out into more topics and pages. If you have an SEO plugin, you may be able to enter the canonical link manually, like you did with titles and meta descriptions. It's hard to say exactly what the future …

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Beware of exchanging links

Whenever you can, add a call to action in the headline. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Successful brands possess …

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Is Keyword Research Still Relevant?

Successful development of an IMC program helps firms remain profitable and vibrant, even when the complexities of the marketplace make these goals more difficult to attain. For instance anchor text plays a huge part in keyword prominence, internal linking, and more! The sooner you take corrective action, the sooner you'll …

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The evolution of web portals in SEO

But experts usually test and experiment to gain credible insights on what tends to rank better. Does your content adhere to a consistent brand voice? But we think you're smarter than that. When you work as an SEO executive in a company, what is the method used to gauge the …

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Random musings on rankings

Using the same anchor text multiple times is a form of offsite over-optimization, and can earn you a penalty. User experience is fundamental to SEO success because it focuses on providing your audience with the best experience on your site. A business-to-business advertiser offering internet services tries to focus on …

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Find out more about SEM

These are people who possess the necessary knowledge and Linkable assets should be visually pleasing. However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword …

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Things about web 2.0 you have to experience yourself

If you want to rank high in Google for valuable key phrases and for a long time - you better have good, original content for a start - and lots of it. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages …

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What's the story about gateway sites

Social is also an SEO challenge for you. Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines? It's only a fraction of articles-less than 25 …

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heading

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known …

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How can I optimise bounce rates across a Website?

The more you know about the business, the better. You should keep yourself updated with the latest SEO changes and updates. Use your keywords where it makes sense to use them. |Company blogs allow them to obtain information quicker, and, more important, interactively.

Short Story: The truth about LSI

Will …

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Online marketing changes quickly when it comes to CTR

Content must convey sentiment for people to be able to empathize and connect with it. Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building campaign. The marketing team provides information that leads …

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Using cloaking strategies like the pros

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate …

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Backlink building best practices

That's why, with this change, we're not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves. How is this possible? There are link management tools as well as outsourcing services on …

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You may be asked about white hat SEO in your marketing interview

Marketers for more powerful brands have discovered ways to use mobile to enhance the customer's experience through personalization and customization of content. In the world of website optimization, there is no greater asset than having high-quality content going after keywords pointing to your online destination. Choose your keywords carefully, and …

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Cracking the analysis code

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the …

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Write a keyword-rich introduction about inbound links

Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing. You may have heard or been told "just write great content". However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. LSI keywords are synonyms that Google …

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Winning marketing tactics for SEO campaigns

Because of this, being relevant is no longer a matter of direct keyword frequency-for example, to rank for "cheap sleeping bags," you no longer need to focus on "cheap sleeping bags" specifically. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Remember that keyword research make the web go round

If you target an audience of people older than 40, default to a larger size font than you might otherwise. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. In the world of search engine …

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Invest in Your Relationships with Reporters

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Research Your Clients. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you …

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Analyse your existing organic links

Backlinks are still a vital component of search engine optimization, but in order to build your domain authority without suffering a penalty, it's important to ensure a safe and natural-seeming backlink profile. For instance, you do not want the word "engineering" to show up three or more times in the …

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User Behavior Lessons

Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered in detail. Google collects user data on your site and makes …

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The truth about CTR

Many UK websites are built to support an offline business. Once you come up with some ideal target keyword phrases, head over to Google's Keyword Planner. How do you put an invisible business on the map? So Google may have made updates to previous core updates, but Google said: ?we …

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Link Building

Then, make sure your link points back to a relevant page-and not the same one over and over. You can slide in some first person (our or we, especially in sentences like If Google is crawling your website and it picks up on signals that say a person's time will …

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How does page rank improve search rankings?

Some controversies regarding copytesting remain. Your client's content depends on it. Together, come up with a big list of various keyword terms you think your client's customers might search for, and try to target specific products or services if you can. Quality link building takes time and patience, and unfortunately …

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Are you making these 301 redirects errors?

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant …

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Unlocking the mystery of stickiness

Make it a page that you're so proud of, you want to print it and frame it on the wall.Check all the rankings of the page, so you don't hurt the relevance for an even better phrase. Search engine algorithms are designed to detect content that was written for …

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Stories reach the parts facts and analysis don't

Kick-off the proceedings with a story that will set the stage for the information to come. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. When and where is the story taking place? We swim in a sea of stories: we learn, dream …

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Clear and unbiased facts about RSS feeds

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character …

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Quick tips regarding meta tags

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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Provide an analysis section to help with html

What you must remember, is that your web site is a direct reflection of you and your business. Make no mistake: Google and others do index sites sitting on free hosts. Authority blogs with lots of strong backlinks can create new content and get indexed straight to the first page …

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Write a keyword-rich introduction about javascript

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Always remember that the success of link building …

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Why does SEO matter?

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. For videos, you will normally address users in the beginning (within the first minute). Being listed at the top of the results not only provides the …

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Focus on ROI Instead of page rank

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. For companies on a …

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Sprinkle LSI keywords liberally

One way to do that is by including words and phrases that are semantically and logically related to the main keyword you're targeting. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in …

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Focus on topics instead of keywords

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight …

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Useful tips from experts in meta tags

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. To improve content performance, brands need to stop producing content for content's sake and …

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Actionable tips on text links and Pinterest

Use only lowercase letters in URLs. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. By including the location of the business as part of the keywords used, it increases relevance in the searches …

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How we improved our inbound links in on week

Topical search engines are focused on a specific topic. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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Winning marketing tactics for 301 redirects

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. You may …

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The most time consuming aspect is link building

These keywords are specific to your product or service. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Don't use hidden text or links on your website to optimize your site …

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Difficult things about hits

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. We can see much of what the …

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Clarification about canonical URLs

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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I bet you didn't know this about webmaster tools

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Don't commit the cardinal sin of letting dots ruin your page descriptions The easier it is to read your content, the more likely it is that your readers will share it. When searching …

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Focus on ROI Instead of local search

Your target audience needs to understand the topic and be able to put it into practice. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways 9 out of 10 people users make use of Search Engines to find …

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Things your competitors know about indexed pages

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are also some technical elements that can impact on your site Services are intangible; they cannot be seen or touched and consumers cannot examine them before …

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Reasons that marketers love local search

If it doesn't add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

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Never underestimate the influence of splogs

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and …

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Things to avoid when dealing with canonical URLs

Make a point to search for your site on Google alternatives to see where you rank. Make sure the robots tag is included in your meta tags to improve crawling rates. When you notice what isn't good on your website, start improving (technical and textual). Hence - Search Engine Optimisation or …

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Stop gettin' all indignant

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. When people …

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Lessons I've learned from metrics

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value …

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Keyword Placement Matters, Not Frequency

Search Google, and you will see tweets in the results. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. After they crawl a website for the first time, web spiders will continue visiting the site …

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I bet you didn't know this about ROI

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the …

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Be authentic

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. A new shift in SEO strategy, and a redefinition of its goals …

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The back story of landing pages

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Additionally, you can pay to have your website ranked above organic results in search result pages. The semantic analysis of a link’s value does go deeper than …

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Design + RSS feeds = Greatness

Every time someone clicks on your ad, you pay the search engine. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. Before we jump into the data points, I’d like to remind readers …

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Make it sufficiently broad in terms of blogs

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Understanding the differences between paid and organic search and implementing each correctly is …

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Invest in bread crumbs

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. That information alone will tell you a lot about what you need to do for your site. SEO requires so much content because it wants to grow. Google doesn’t want to …

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Use Hashtags (Wisely) and Categorize Your Boards

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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The hidden agenda of analytics

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

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The secret behind analytics

What could you do to extend your content’s lifespan? Well this is where things get complicated. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. Links from a diverse range of websites is good, many links from a …

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Generate keyword ideas

Want to drive more quality traffic? Optimize your content for Google answer boxes! Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Sites that aren’t optimized for user intent and mobile SEO will fail. Educational content can be described as …

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Effect of keyword density on my rankings

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Use Internal Links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

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The most important part of SEO is link building

Optimizing your images gives your website an additional chance to be found via image search. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Chances are, there are …

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Keep the length of your post in mind

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

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Geolocation

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

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Double check for broken links and other crawl errors

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Technical SEO can …

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Sign Up for Press Request Alerts for SEO benefits

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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It doesn’t always guarantee high click-through-rates

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Headings give your web …

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Comment links for SEO

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

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SEO is the tool to drive people to your website

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

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Google cares the most about editorial links

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

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Google guidelines don't agree with your approach

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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There's more to online marketing than just SEO and content

Search engines like aged domains, and give them more authority over newer sites. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it …

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Local SEO understands changing attention spans

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

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Think about SEO from the start

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google wants …

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Writing to a Specific Reading Level

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

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Start simple, but don’t skip this step.

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Use Engaging Images & Videos

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

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Concentrate on actionable content

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Understanding the rationale behind SEO

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Has your website been pawed to pieces by a panda?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural …

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How do you make a Google friendly website?

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …

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