Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Google shifted its …

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

Just think about this for a moment. We really only need time, experience, and research to help identify thin and duplicate content and make them better. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

Users will no longer tolerate slow performance in a website. The rise of social media on the Web has created a host of new signals that search engines can consider. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Keep in …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The rise of …

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Much of digital marketing has revolved around getting found by search engines and coming up within the first …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

Paid link-building is considered black hat SEO and is likely to incur a penalty. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends …