Find a simple guide to reporting and read up about it

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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Make sure that your site is listed in all relevant local directories

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Things about hits you have to experience yourself

Just think about this for a moment. We really only need time, experience, and research to help identify thin and duplicate content and make them better. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages …

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The worst advice I've heard about hits

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

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Where to start, I have so many pages?

Users will no longer tolerate slow performance in a website. The rise of social media on the Web has created a host of new signals that search engines can consider. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

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How to really understand nofollow links

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

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The latest trends in LSI

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Keep in …

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Overusing topic tags can actually be harmful

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

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Building Relationships With Authoritative Local Sources

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

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Keep Outbound Links To Minimum

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Backlinks just to your homepage

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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Don’t guess your site speed problems; diagnose

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

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Submit your website to legitimate award sites

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Much of digital marketing has revolved around getting found by search engines and coming up within the first …

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User-generated content + communities

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

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Horses for courses

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

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Press Releases and Backlinks

Paid link-building is considered black hat SEO and is likely to incur a penalty. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends …

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