Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images. Thus, results in more site traffic. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file …

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Pinterest ads trigger keyword searches and pinning behaviors. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Google, now more …

If a category is only going to be a few products, or potentially none in the future, then don't create it. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important …

Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from a means-chain. Learn about all the players in your business area. Large images slow down your site, so you need to make image …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. If you are …

Search Engine Optimization (SEO) If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some …

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. A consumer holding a positive attitude toward a brand becomes more likely to buy it. Posting pictures on Facebook froma laptop and then texting friends to go check them out …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

First, stop assuming SEO is dead because the rules changed. Did they then refine their search query in Google to find something else? Google, and other search engines, continue to update their services for their userrs functionality. 9 out of 10 people users make use of Search Engines to find …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Google shifted its …

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

Just think about this for a moment. We really only need time, experience, and research to help identify thin and duplicate content and make them better. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

Users will no longer tolerate slow performance in a website. The rise of social media on the Web has created a host of new signals that search engines can consider. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Keep in …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The rise of …

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Much of digital marketing has revolved around getting found by search engines and coming up within the first …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

Paid link-building is considered black hat SEO and is likely to incur a penalty. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends …