The more diverse your link profile is, the more authority you'll build and the lower your risk of a penalty will be. For conventional SEO, that means having a profile of keywords that give you a nice blend of highly searched-for terms and terms that are easy to rank for …

Webmasters should also avoid getting irrelevant links to their website. The most effective online marketing campaigns are built out of multiple parts and fuelled by planning, creativity, and a deep understanding of how the internet works when it comes to getting your page noticed. However, building too many poor backlinks …

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. An easy way to do this is to make the …

With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. You can also view CTR by page, or by query. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive …

While it is useful to know where you stand and what needs improvement, rank tracking can lead to an unhealthy obsession and subsequent discouragement to continue SEO. You'll also need to make sure titles and descriptions are present for every page on your website. How can you test your hypothesis …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. First, think of blog commenting as a way to grow your readership. In 2018, but in fact since 2016, we've seen a series …

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Successful brands possess two characteristics: the top of mind and the consumer's top choice. It's important to have a clear sense of your business …

Responsive design - or, in other words, a Web layout that provides a quality experience no matter the screen size - is among the factors Google uses to determine search results. You may even find your site penalized if you haven't yet embraced responsive design. When it comes to Search Engine Optimization …

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If Google has sent you a message notifying you of a manual action …

The best way to do this is to read the content that has led up to your post and respond to it in a natural way. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the market …

In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Those off-shore SEO companies which linked everything to everyone are no longer valid in the eyes of Google. Your bounce rate is determined by the amount of …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! While an SEO practitioner doesn't necessarily have to directly manage …

New software packages often have bugs that users detect. Bribing publication sites to include links for the sole purposes of promotion, on the other hand, is not (according to Google, anyway). This is why an evaluation of your homepage is absolutely critical. Try to ask questions in the headers of …

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. And if you're truly invested …

Doing this, of course, is a violation of user trust, and is considered deceitful. The world is always changing, and you have to keep up. If you do, the rewards can be great. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract …

As I mentioned, SEO is a long-term strategy. You won't see results in the first week, and probably not even in the first month. App store optimization for mobile applications is a colossal industry. One of the most effective places to deploy your keywords is in the first full text …

Many entrepreneurs and search marketers see local SEO as a peripheral strategy-an add-on to consider only once all the other strategies have been taken care of. Google is adept at delivering a list of results based on what companies or facilities are around your "current" location. Compelling content that excites …

Gone are those days when companies relied on traditional marketing tactics like print ads, door-to-door sales, and word-of-mouth advertising. If people like your content, Google automatically likes it. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational …

Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images. Thus, results in more site traffic. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file …

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Watch spidering activities closely. Although a URL is sent to a users mobile device when they search via Assistant, the user may not be inclined to …

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Pinterest ads trigger keyword searches and pinning behaviors. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Google, now more …

If a category is only going to be a few products, or potentially none in the future, then don't create it. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important …

Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from a means-chain. Learn about all the players in your business area. Large images slow down your site, so you need to make image …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. If you are …

Search Engine Optimization (SEO) If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some …

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. A consumer holding a positive attitude toward a brand becomes more likely to buy it. Posting pictures on Facebook froma laptop and then texting friends to go check them out …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

First, stop assuming SEO is dead because the rules changed. Did they then refine their search query in Google to find something else? Google, and other search engines, continue to update their services for their userrs functionality. 9 out of 10 people users make use of Search Engines to find …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Google shifted its …

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

Just think about this for a moment. We really only need time, experience, and research to help identify thin and duplicate content and make them better. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

Users will no longer tolerate slow performance in a website. The rise of social media on the Web has created a host of new signals that search engines can consider. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Keep in …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The rise of …

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Much of digital marketing has revolved around getting found by search engines and coming up within the first …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

Paid link-building is considered black hat SEO and is likely to incur a penalty. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends …