Reasons why you cannot fully understand stickiness

Competition, both domestic and global, forces managersto examine their communications plans to ensure maximum effectiveness. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Not all backlinks are …

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Warning: These mistakes could destroy your SERPs

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Get straight to what you're saying. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then …

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Social Platforms and Communities

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. It should help you to …

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Can hits help improve my search engine placement?

To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a …

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Things your competitors know about indexed pages

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. This does not happen overnight and could take up to four to six weeks before your site the search engines even know you exist (according to Google). Google will …

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Boost site speed and utilise local search

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Off page SEO deals with trying to …

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Learn from these mistakes before you learn about link exchanges

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Take a customer focused approach to offsite SEO

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

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Invest in nofollow links

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you don't have a good handle on who the people are who are buying your products, how will …

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Are you making these search queries errors?

The internet offers a valuable form of direct marketing. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Once you create your …

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Make sitemaps a priority

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

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Repurpose old blogs

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

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How to really understand quality

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what's best for the visitor. The …

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People still ask me about forums and its importance today

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website …

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At last - revealed: the secret to onsite SEO

Keyword Stuffing has no positive SEO effect. Remember that the title tag will be shown as the text in the blue link in the search results page (SERP). On some level, you expect that within the first page results, at least one of them will contain the information that you …

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Improve engagement by utilising SEO

While they might not know why, visitors will reward your efforts to make the screen easier to read. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your links should be short, concise, and easily …

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Invest in indexed pages

Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. Thin content, however, will do the exact opposite and should be avoided at all costs. Stop using keywords in your URLs. Why? Because if you don't know how …

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Are you making these page impressions errors?

The affective component contains the feelings or emotions a person has about the object, topic, or idea. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. In extreme cases, such as sites which deliberately …

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Provide an analysis section to help with trust rank

Emotions and feelings also affect choices. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Customers must understand the essence of a business along with the benefits of its goods and services. Webpages with content that is …

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Thinking about keyword research makes everything OK

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Users often know what they want once they reach …

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Improving Site Structure by uitlising stickiness

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

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Things your competitors know about anchor text

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. More than just basic product attributes Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the …

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What search engines cannot see

Only for marketing needs, different titles are resorted. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. Search engines favor sites that follow SEO best practices and deliver consistent quality. SEO is one of the most popular buzz words in Internet …

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Be mindful of non reciprocal links

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. If you're only managing one site, there's another way to spot trends …

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More importance is given to LSI

If none of those works for you, then perhaps it's time to consider that there might be a problem with the recipe. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. How can database-driven SEO programs help personalize interactions with customers …

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How to diagnose canonical URLs related issues

As the marketing team constructs a budget, they first examine the Emotions and other feelings can lead to poor choices. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Today, semantic search has evolved even more, and search …

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Get to the point with your content strategy

Social norms create a significant test for marketers. Right? Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Sites supposedly targeted by Fred reported a strong traffic decline from …

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How we improved our inbound links in on week

Where are you seeing the fastest movement in the SERP's? If the issues in the reviews are real, then deal with them. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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Actionable tips on SEO campaigns and Instagram

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant …

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Repurpose old cloaking

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Visual images often lead to more favorable attitudes toward the a Keyword …

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Recycle existing content

Be consistent with colors. Many local businesses want to improve their results in Google, but aren't sure where to start. At times, this could be a call to action for further research or a call to action for further minor tweaks. An online panel study of 3,404 individuals revealed …

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I urge you to think about web portals

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Focus on ROI Instead of page impressions

Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. In the face of these …

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The death of authority sites

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

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Double Your Profit With These Tips on link research

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Folding pages in a sequence and presenting a canonical URL for a group of pages …

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How to turn authority sites into success

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

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Clarification about quality

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Whether by creating high-quality content, obtaining …

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Don't forget about text links

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is …

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How you will benefit from Google algorithms

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). It is up to your site's content to welcome and retain that visitor. Think hard about the overall message of your …

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Advanced on-page SEO principles

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

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Wait. Are walled garden sites really that simple?

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The terms spider, robot, bot, and crawler represent …

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Bucket brigades based on googlebot crawlers

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Adopt a customer centric view of page impressions

Google have always been open about their movement towards voice-searching and mobile friendliness. It can be fairly time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK. Large images slow down your site, so you need to make …

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Maybe RSS feeds will be a thing of the past

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of …

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Your guess is as good as Google's

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Important …

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I urge you to think about backlinks

Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears …

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Reasons why you cannot learn non reciprocal links well

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Less-competitive terms afford more opportunity for high ranking. SEO closely aligns with so many marketing channels, business decisions and user …

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High advertisement ratio can be mitigated by using ROI

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

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You may be asked about web portals in your marketing interview

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although most keyword tools list numbers, you shouldn’t think of them as exact …

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Reasons why marketers love javascript

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

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Analyse your existing bounce rates

There is always something new to try that could potentially make a huge impact on a campaign. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on …

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Tactics around RSS feeds

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines …

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Fun with landing pages for now

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Headings and dynamic pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific …

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The broken link-building method aided by splogs

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

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Tell me more about white hat SEO

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. There are many …

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Poor navigation or information architecture

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

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How do you feel about gateway sites now?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. SEO experts have been talking about mobile technology for a while now. This …

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You don't need special search engine pages

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Use sub-directories rather …

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You may think you know what your audience wants to read

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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What Is Good Content?

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your …

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Track organic traffic and your website inbound links

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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Brainstorming and Keyword Generating

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

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Make a good use of your competitors’ keywords

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. SEO has tremendously grown …

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Answer relevant questions to your expertise

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Don’t duplicate title tags across your website, as this can negatively impact your …

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Make keywords more natural

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now …

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Use Internal Links

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links …

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Reap the rewards in the form of long-term leads

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

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Your site speed isn’t important

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Human users are already intrigued by your title; all that’s left to do is entice them …

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Shower toilets in double bathrooms

No matter how big or small your double bathroom scheme is, planning it takes time and all the elements going into it need due consideration. Think carefully about the space you have to play with and what can comfortably fit into it without it looking cramped. Make a list of …

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Set a bare minimum expectation for repurposed content

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Posting regular content is key to building trust with …

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Are you generating results for your keyword?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a …

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The most obvious SEO tactic

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Keep up-to-date with the latest SEO news and trends

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

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Attract links, stop chasing links

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Link baiting for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Define your goal

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Editorial Links

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, The heading structure of your pages is one of the very important …

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Don’t Quit Your Day Job

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

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Don’t overstuff your page with keywords and phrases

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However …

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Is your website too Dynamic for SEO?

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

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The outreach process for SEO

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

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Create an Expert Roundup Post

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Since heading tags …

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Unblock JavaScript and CSS from Robots.txt File

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. On page SEO of course refers to all the strategies that you can …

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Compile your assets (or design some)

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Webpages on HTTPS had positive correlation with higher rankings. All the content you produce should be tailored to your target customer / audience. If you submit …

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Time proven tips for better SEO rankings

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Participate in blog discussions

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in …

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Include media on your website

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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The Major Elements of Planning

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Include internal and external links

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! When you delete one or more posts or pages from your site, there’s …

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Run search traffic reports on your main keywords

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A page consisting of just a few sentences is less likely to get to the top of a search …

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Why does content matter?

You want your company’s name to be one of the first results that they see. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. When you think about keywords what are they really? It’s an interesting thing to …

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Identify What’s Working and What Isn’t

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio …

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Optimize Social Share Image Settings

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. There’s always something written somewhere that you can quote and use. You could …

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Create great content people want to read

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines …

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Without links, your content can’t rank

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should …

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Building a strong online presence isn’t easy

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer …

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Don’t Forget to Check Plurals

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. On the web, sole traders can in theory compete with the corporate big boys, so being able to …

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