Top advice about the other people's content on your site

The click-through rate (percentage of web servers that click on your website once it has been listed in the search engine result page) and the bounce rate (which shows whether or not your website had the information the user wanted) are also other factors that are considered under RankBrain algorithm …

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Less is always better when it comes to gateway sites

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. Search engines use this information along with information on your business to help build trust and an understanding of what you do and where you do it. Under the Security & Manual Actions …

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Thinking about content makes everything OK

Legacy Tools & Reports => Crawl stats It's easy to spot a penalty when it happens, especially if you keep a tight watch over the progress of your campaign. The people you give the content to essentially copy and paste the content into their sites. There are some legitimate concerns about SEO …

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Understanding the relevance of schema markup

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. We're not all US-based news publishers and it's understandable regular site owners and marketers want to jump on the voice search bandwagon. Although …

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Take a good luck at your video optimisation

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget. Choose the right keywords - limit yourself to around 5 to start with - and …

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Let's follow inbound links best practise

To recover from this penalty, try reaching out to the spammy, link farm sites that are linking to you, asking them to remove the links. This is why many companies are always on the hunt for skilled and experienced SEO experts. Flush the Flash animation When hiring an SEO company …

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What can you do about SEM right now?

There's nothing inherently wrong with guest posting, but avoid duplicating your content through article directories if you don't want to earn yourself a penalty. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Domain Authority score indices are a 100 point, logarithmic …

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Latest developments in long tail search

Remember, your goal is to inform your users and make your company seem like an approachable, trustworthy source. People vote with Facebook shares, and they vote by moving around your website. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the …

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Tightening up on metrics

Nobody can be the internet's police. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. In this context, instrumentation means the integrity and veracity of the analytics setup. Here, your goal is to make a comprehensive list of all the pages of your site, organized …

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Its all about citations

Search Engine Optimization (SEO) You won't be able to compete with that, but you can get started on the right foot. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Image …

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Don't forget about static pages

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Drive your web pages upward with on page HTML

By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic. However, due to aggressive link building, inappropriate link building, and downright spam-level tactics, Google has gradually increased the sophistication of its backlink profile analysis and has refined the way it …

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The tightening up of page authority (pa)

So much of the focus in SEO land is on optimizing for Google that Bing tends to get lost in the shuffle. Honing your copywriting skills can pay off a lot and keep the readers scrolling. Dealing with a Google algorithm change like the page layout update can feel like …

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Let's follow URLs best practise

If you find this to be the case, consider breaking your content out into more topics and pages. If you have an SEO plugin, you may be able to enter the canonical link manually, like you did with titles and meta descriptions. It's hard to say exactly what the future …

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The site submissions mystery revealed

Google also revealed that it uses your page title and description as part of its image search algorithm. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when …

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Reasons why marketers love nofollow links

This has a direct impact on my SERPs and helps to improve click-through rates. YouTube is one of the most popular search engine in the world, second only to Google (its parent company). These days, however, as search engines focus more on quality than on quantity, it's better to submit …

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Is web portals a Google ranking signal?

If you want to get more traffic to your website, you have to use social media to get viral. If you simply optimize the use of your images, you could tap into a whole new world of search traffic: image search. What do you imagine your average customer searching for …

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Is Keyword Research Still Relevant?

Successful development of an IMC program helps firms remain profitable and vibrant, even when the complexities of the marketplace make these goals more difficult to attain. For instance anchor text plays a huge part in keyword prominence, internal linking, and more! The sooner you take corrective action, the sooner you'll …

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The evolution of web portals in SEO

But experts usually test and experiment to gain credible insights on what tends to rank better. Does your content adhere to a consistent brand voice? But we think you're smarter than that. When you work as an SEO executive in a company, what is the method used to gauge the …

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Random musings on rankings

Using the same anchor text multiple times is a form of offsite over-optimization, and can earn you a penalty. User experience is fundamental to SEO success because it focuses on providing your audience with the best experience on your site. A business-to-business advertiser offering internet services tries to focus on …

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Can offsite SEO really make a difference?

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites …

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Find out more about SEM

These are people who possess the necessary knowledge and Linkable assets should be visually pleasing. However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword …

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Can SEM help improve my search engine placement?

Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Effective brands create an advantage, especially in mature markets containing fewer products or where …

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The death of organic links

They were secretive about what worked, what changed with each update to the search algorithm and why websites were penalized. It tends to fill up your navigation bar or your site map, which can be confusing to inbound users (especially if they're new to your business). Develop a winning SEO …

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Backlink building best practices

That's why, with this change, we're not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves. How is this possible? There are link management tools as well as outsourcing services on …

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Learning about link bait

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Rejuvenating an image involves reminding customers of their previous conceptions of the company while at the same time …

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Remember that inbound links make the web go round

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Ever had a client claim they just can?t see what they?re getting for the dollars they?re spending …

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Write a keyword-rich introduction about inbound links

Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing. You may have heard or been told "just write great content". However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. LSI keywords are synonyms that Google …

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Winning marketing tactics for SEO campaigns

Because of this, being relevant is no longer a matter of direct keyword frequency-for example, to rank for "cheap sleeping bags," you no longer need to focus on "cheap sleeping bags" specifically. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Remember that keyword research make the web go round

If you target an audience of people older than 40, default to a larger size font than you might otherwise. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. In the world of search engine …

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How we improved our analytics in on week

The social media landscape rapidly evolves. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. Today, content is about so much more than blog posts. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog …

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Analyse your existing organic links

Backlinks are still a vital component of search engine optimization, but in order to build your domain authority without suffering a penalty, it's important to ensure a safe and natural-seeming backlink profile. For instance, you do not want the word "engineering" to show up three or more times in the …

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Link Building

Then, make sure your link points back to a relevant page-and not the same one over and over. You can slide in some first person (our or we, especially in sentences like If Google is crawling your website and it picks up on signals that say a person's time will …

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How does page rank improve search rankings?

Some controversies regarding copytesting remain. Your client's content depends on it. Together, come up with a big list of various keyword terms you think your client's customers might search for, and try to target specific products or services if you can. Quality link building takes time and patience, and unfortunately …

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Are you making these 301 redirects errors?

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant …

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Can I use disavow to help rank my site?

You will need an AdWords account to use this tool. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Once your site is indexable, give Google a few days …

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Carve out time for concentrating on landing pages

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. This is an extreme example, since these niches are …

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Quick tips regarding meta tags

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO …

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Write a keyword-rich introduction about javascript

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Always remember that the success of link building …

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Less is always better when it comes to RSS feeds

Some types of content have a built-in expectation of frequency that you should adhere to. Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor …

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Focus on topics instead of keywords

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight …

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Useful tips from experts in meta tags

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. To improve content performance, brands need to stop producing content for content's sake and …

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Actionable tips on text links and Pinterest

Use only lowercase letters in URLs. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. By including the location of the business as part of the keywords used, it increases relevance in the searches …

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Things to avoid when dealing with widgets

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

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How we improved our inbound links in on week

Topical search engines are focused on a specific topic. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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Winning marketing tactics for 301 redirects

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. You may …

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Ensure more convenience for users by using dynamic pages

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't …

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Difficult things about hits

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. We can see much of what the …

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Clarification about canonical URLs

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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Reasons that marketers love local search

If it doesn't add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

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Things to avoid when dealing with canonical URLs

Make a point to search for your site on Google alternatives to see where you rank. Make sure the robots tag is included in your meta tags to improve crawling rates. When you notice what isn't good on your website, start improving (technical and textual). Hence - Search Engine Optimisation or …

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Stop gettin' all indignant

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. When people …

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Enthusiastic about web 2.0

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Slow website performance can affect how much of your site gets crawled. SEO metrics should be continually analyzed and the results should be reviewed to …

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Lessons I've learned from metrics

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value …

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Keyword Placement Matters, Not Frequency

Search Google, and you will see tweets in the results. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. After they crawl a website for the first time, web spiders will continue visiting the site …

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Emphasizing fast results by using Google algorithms

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. A list compiled of the most useful and relevant information about an individual topic. Windows filenames are case-insensitive, whereas …

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Here's what industry insiders think about html

Choose keyword frequency over keyword density. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you're on page five of Google; there's only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on …

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Things that make you love and hate landing pages

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is …

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I bet you didn't know this about ROI

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the …

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Follow a consistent cadence towards javascript

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. The cornerstone of a successful organic search campaign has always been technical SEO. When a website wants a piece of content to …

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Make it sufficiently broad in terms of non reciprocal links

What are they getting in exchange for coming to your site? Every page should be given a title that describes its content. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Producing low-quality content …

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Having fun with keyword stuffing

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Create a list of the different web pages and rank them in order of importance …

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Make it sufficiently broad in terms of link research

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. . Announce your site to your network of users, friends, and partners. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl …

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Make it sufficiently broad in terms of blogs

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Understanding the differences between paid and organic search and implementing each correctly is …

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Invest in bread crumbs

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. That information alone will tell you a lot about what you need to do for your site. SEO requires so much content because it wants to grow. Google doesn’t want to …

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Use Hashtags (Wisely) and Categorize Your Boards

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Everything you need to know about authority sites

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Google will rank …

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Detecting core ranking algorithms

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together …

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Use Internal Links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

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Who does the writing?

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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Content is King (for now)

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll …

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Keyword groups are ready already

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause …

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Use social sharing buttons as a matter of course

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Building a strong site architecture and providing clear navigation will help search …

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Comment links for SEO

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

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SEO is the tool to drive people to your website

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

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Google guidelines don't agree with your approach

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Writing to a Specific Reading Level

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

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Take some action to bolster your SEO efforts

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Sites that aren’t optimized for user intent and mobile SEO will fail. Check forums, online communities and Q&A sites to find the questions people in …

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Understanding the rationale behind SEO

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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The number of keyword phrases

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Online shops in particular often face the risk of …

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