Invest in Your Relationships with Reporters

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Research Your Clients. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you …

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User Behavior Lessons

Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered in detail. Google collects user data on your site and makes …

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The truth about CTR

Many UK websites are built to support an offline business. Once you come up with some ideal target keyword phrases, head over to Google's Keyword Planner. How do you put an invisible business on the map? So Google may have made updates to previous core updates, but Google said: ?we …

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Warning: These mistakes could destroy your SERPs

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Get straight to what you're saying. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then …

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Unlocking the mystery of stickiness

Make it a page that you're so proud of, you want to print it and frame it on the wall.Check all the rankings of the page, so you don't hurt the relevance for an even better phrase. Search engine algorithms are designed to detect content that was written for …

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Can hits help improve my search engine placement?

To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a …

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Things your competitors know about indexed pages

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. This does not happen overnight and could take up to four to six weeks before your site the search engines even know you exist (according to Google). Google will …

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Boost site speed and utilise local search

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Off page SEO deals with trying to …

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Clear and unbiased facts about RSS feeds

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character …

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Take a customer focused approach to offsite SEO

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

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Invest in nofollow links

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you don't have a good handle on who the people are who are buying your products, how will …

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Provide an analysis section to help with html

What you must remember, is that your web site is a direct reflection of you and your business. Make no mistake: Google and others do index sites sitting on free hosts. Authority blogs with lots of strong backlinks can create new content and get indexed straight to the first page …

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Why does SEO matter?

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. For videos, you will normally address users in the beginning (within the first minute). Being listed at the top of the results not only provides the …

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Focus on ROI Instead of page rank

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. For companies on a …

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Sprinkle LSI keywords liberally

One way to do that is by including words and phrases that are semantically and logically related to the main keyword you're targeting. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in …

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Make sitemaps a priority

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

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Repurpose old blogs

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

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Provide an analysis section to help with trust rank

Emotions and feelings also affect choices. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Customers must understand the essence of a business along with the benefits of its goods and services. Webpages with content that is …

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Thinking about keyword research makes everything OK

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Users often know what they want once they reach …

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Improving Site Structure by uitlising stickiness

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

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Things your competitors know about anchor text

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. More than just basic product attributes Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the …

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The most time consuming aspect is link building

These keywords are specific to your product or service. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Don't use hidden text or links on your website to optimize your site …

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I bet you didn't know this about webmaster tools

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Don't commit the cardinal sin of letting dots ruin your page descriptions The easier it is to read your content, the more likely it is that your readers will share it. When searching …

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How we improved our inbound links in on week

Where are you seeing the fastest movement in the SERP's? If the issues in the reviews are real, then deal with them. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

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Focus on ROI Instead of local search

Your target audience needs to understand the topic and be able to put it into practice. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways 9 out of 10 people users make use of Search Engines to find …

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Repurpose old cloaking

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Visual images often lead to more favorable attitudes toward the a Keyword …

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Things your competitors know about indexed pages

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are also some technical elements that can impact on your site Services are intangible; they cannot be seen or touched and consumers cannot examine them before …

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I urge you to think about web portals

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Never underestimate the influence of splogs

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and …

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The death of authority sites

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

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How to turn authority sites into success

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

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Don't forget about text links

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is …

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Advanced on-page SEO principles

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

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Wait. Are walled garden sites really that simple?

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The terms spider, robot, bot, and crawler represent …

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Bucket brigades based on googlebot crawlers

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Your guess is as good as Google's

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Important …

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I urge you to think about backlinks

Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears …

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Reasons why you cannot learn non reciprocal links well

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Less-competitive terms afford more opportunity for high ranking. SEO closely aligns with so many marketing channels, business decisions and user …

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Be authentic

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. A new shift in SEO strategy, and a redefinition of its goals …

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The back story of landing pages

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Additionally, you can pay to have your website ranked above organic results in search result pages. The semantic analysis of a link’s value does go deeper than …

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High advertisement ratio can be mitigated by using ROI

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

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Design + RSS feeds = Greatness

Every time someone clicks on your ad, you pay the search engine. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. Before we jump into the data points, I’d like to remind readers …

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Reasons why marketers love javascript

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

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The broken link-building method aided by splogs

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

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The hidden agenda of analytics

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

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The secret behind analytics

What could you do to extend your content’s lifespan? Well this is where things get complicated. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. Links from a diverse range of websites is good, many links from a …

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Poor navigation or information architecture

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

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How do you feel about gateway sites now?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. SEO experts have been talking about mobile technology for a while now. This …

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Generate keyword ideas

Want to drive more quality traffic? Optimize your content for Google answer boxes! Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Sites that aren’t optimized for user intent and mobile SEO will fail. Educational content can be described as …

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Track organic traffic and your website inbound links

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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Brainstorming and Keyword Generating

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

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Reap the rewards in the form of long-term leads

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

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Effect of keyword density on my rankings

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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The most important part of SEO is link building

Optimizing your images gives your website an additional chance to be found via image search. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Chances are, there are …

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Keep up-to-date with the latest SEO news and trends

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

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Link baiting for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Keep the length of your post in mind

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

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Editorial Links

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, The heading structure of your pages is one of the very important …

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Don’t Quit Your Day Job

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

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Geolocation

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

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Double check for broken links and other crawl errors

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Technical SEO can …

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Sign Up for Press Request Alerts for SEO benefits

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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It doesn’t always guarantee high click-through-rates

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Headings give your web …

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Google cares the most about editorial links

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

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Is your website too Dynamic for SEO?

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

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The outreach process for SEO

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

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There's more to online marketing than just SEO and content

Search engines like aged domains, and give them more authority over newer sites. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it …

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Local SEO understands changing attention spans

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

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The Major Elements of Planning

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Think about SEO from the start

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google wants …

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Start simple, but don’t skip this step.

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Use Engaging Images & Videos

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

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Concentrate on actionable content

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Has your website been pawed to pieces by a panda?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural …

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How do you make a Google friendly website?

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …

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