The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Research Your Clients. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you …

Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered in detail. Google collects user data on your site and makes …

It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its place. Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the …

Many UK websites are built to support an offline business. Once you come up with some ideal target keyword phrases, head over to Google's Keyword Planner. How do you put an invisible business on the map? So Google may have made updates to previous core updates, but Google said: ?we …

In the digital age we are all information junkies and appreciate quality descriptions about products we are looking for. There's always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Get straight to what you're saying. What's more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then …

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. They take all the uniqueness …

Make it a page that you're so proud of, you want to print it and frame it on the wall.Check all the rankings of the page, so you don't hurt the relevance for an even better phrase. Search engine algorithms are designed to detect content that was written for …

Publish content that delivers value. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. In this example, canonical tags transfer …

To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer their responses. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a …

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. This does not happen overnight and could take up to four to six weeks before your site the search engines even know you exist (according to Google). Google will …

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Off page SEO deals with trying to …

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. As far as promotional tactics …

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you don't have a good handle on who the people are who are buying your products, how will …

What you must remember, is that your web site is a direct reflection of you and your business. Make no mistake: Google and others do index sites sitting on free hosts. Authority blogs with lots of strong backlinks can create new content and get indexed straight to the first page …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google said the data it collects from its human raters does not directly impact the ranking of any individual website. This information becomes …

Each page deeper you get into the site, the more specific you can and should be. Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over …

your product is a mobile app). Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. There are a lot of SEO experts looking for strategies that will give them advantage over …

Company leaders view marketing expenditures as non-revenue-generating activities. It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Link Exchange is another good way for building links. However, you need to be careful with this one. I am …

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. For videos, you will normally address users in the beginning (within the first minute). Being listed at the top of the results not only provides the …

Now much of link-building is good old-fashioned marketing - promotion and PR. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a …

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. For companies on a …

One way to do that is by including words and phrases that are semantically and logically related to the main keyword you're targeting. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

Customers desire sincere interactions. Having a cool website or product is generally not enough to get discovered. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Bring on the backlinks - but only the good backlinks that give us …

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

In addition to ensuring that your website code is up to standards, avoid Flash and JavaScript on your page. Messages travel to audiences through various transmission devices. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The …

When someone searches "shop women's watches" in Google, you want your website to show up. Search engines view links as votes of confidence, and you want the best of the best showing their belief in you as a credible source. Coming up with great content is important to the longevity …

Many firms set behavioral goals for advertising programs. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors' sites and how these are presented. If you are like most of us, you will start to explore two- and three-word combinations as your potential domain …

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

Local businesses can't be fully evaluated on the basis of links. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. How do you educate people so they do value it? No follow links are defined as the …

Emotions and feelings also affect choices. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Customers must understand the essence of a business along with the benefits of its goods and services. Webpages with content that is …

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Users often know what they want once they reach …

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

It happened to me and that sucked. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Knowing website referrals can help you identify which link-building strategies …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. More than just basic product attributes Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the …

These keywords are specific to your product or service. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Don't use hidden text or links on your website to optimize your site …

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play …

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Don't commit the cardinal sin of letting dots ruin your page descriptions The easier it is to read your content, the more likely it is that your readers will share it. When searching …

Where are you seeing the fastest movement in the SERP's? If the issues in the reviews are real, then deal with them. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

Your target audience needs to understand the topic and be able to put it into practice. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways 9 out of 10 people users make use of Search Engines to find …

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Visual images often lead to more favorable attitudes toward the a Keyword …

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are also some technical elements that can impact on your site Services are intangible; they cannot be seen or touched and consumers cannot examine them before …

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

Informational or instructional videos use a strategy similar to a branded content approach. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring …

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and …

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

With that in mind, it's more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. But what are some …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is …

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

As users' behaviors and search engines' capabilities develop over time, standards come and go in the blink of an eye. Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. If a person …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The terms spider, robot, bot, and crawler represent …

If you’re going to undertaken business blogging for SEO purposes, you need to be aware that it takes a lot of time, and that it can be a while before you really start to reap the benefits. Indexing web pages allows search engines to quickly provide the most updated …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. In the short term …

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Good meta descriptions include a call to action along with a short description of what the visitor will see when they …

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get …

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Important …

Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears …

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Less-competitive terms afford more opportunity for high ranking. SEO closely aligns with so many marketing channels, business decisions and user …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. A new shift in SEO strategy, and a redefinition of its goals …

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Additionally, you can pay to have your website ranked above organic results in search result pages. The semantic analysis of a link’s value does go deeper than …

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer …

Every time someone clicks on your ad, you pay the search engine. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. Before we jump into the data points, I’d like to remind readers …

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

What could you do to extend your content’s lifespan? Well this is where things get complicated. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. Links from a diverse range of websites is good, many links from a …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. SEO experts have been talking about mobile technology for a while now. This …

Want to drive more quality traffic? Optimize your content for Google answer boxes! Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Sites that aren’t optimized for user intent and mobile SEO will fail. Educational content can be described as …

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Yes, contextual link building …

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. One of the main reasons a business professional might …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine …

Add internal links to the taxonomies the post belongs to SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that …

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

Optimizing your images gives your website an additional chance to be found via image search. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Chances are, there are …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. If you are working out an …

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, The heading structure of your pages is one of the very important …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Technical SEO can …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. The activity generated by social media suggests that your …

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Headings give your web …

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

Search engines like aged domains, and give them more authority over newer sites. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it …

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google wants …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …