Kick-off the proceedings with a story that will set the stage for the information to come. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. When and where is the story taking place? We swim in a sea of stories: we learn, dream, plan in stories; we are moved and inspired by stories; we believe, hope and love in stories. Did you know that stories trigger the release of neurochemicals, like Oxytocin and Cortisol?

In fact, storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit and so on. Stories are economical - they can tell us a lot, very quickly. One of the most important parts of brand storytelling is determining what your prospects actually want and need content about. When the human brain focuses its full attention on something, all unnecessary information then gets filtered out.

You can cultivate the right culture at work by using storytelling. Stories give the audience purpose and a motive to take action. In a time when employees desire a greater sense of purpose and meaning from work, the stories a business tells – where it’s been, where it is going, what its challenges are – are not only elegant ways in which to communicate facts, they are an opportunity to engage and empower employees. What are the people trying to achieve?

Authentic storytelling is key to gaining consumer trust. We might be at the heart of the story or we might be standing on the sidelines, observing. Stories provide meaning, create context and evoke a sense of purpose. So take what you know and believe about your product/service and transfer it into the minds of your audience by storytelling for business. Some stories sound like fairytales, and you may think your story isn’t fascinating enough. Simply, stories are very engaging.

Stories also reach the parts facts and analysis don't: our hearts.