Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as "link building"). Don't let this happen to you. It was all a numbers game with the hopes that some of the content would get indexed, and thus, count for the link. Audit your site using tools such as Google's PageSpeed Insights or Pingdom's speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it's holding you back...

Make sure your SEO checklist includes keywords for best results

The reason for this is because SEO is an inbound marketing strategy; In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) As we've covered prior, dwell time appears to be a signal search engines are paying close attention to. The basic idea here is this; just as there are an infinite number of paths from point A to point B but only one "optimal" path, there is an infinite number of ways to code any function, but some are more efficient than others.

Authority flows through the links on your website as well

As a result, your website won't rank in the search engines. Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank on a limited budget. Unlike search engine optimization, Pay-Per-Click provides fast results. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions.

Remember that a sound business is never built wholly on niches

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Publish quality content. Of course, manual link placement through guest posting isn't the only way to earn more links. Gaz Hall, an SEO Expert from the UK, said: "Choose your sources carefully."


There are remedies that a company can take when they encounter bad traffic or other competitor activity. For example, your list article on shocking stats about your industry can be designing into a compelling infographic. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Good link building is intensive, and therefore isn't cheap.