As you develop your event planning business, it is important to market in order to grow your client base. The planners interviewed for this guide offered varied marketing models. Some successful planners rely solely on word-of-mouth promotion, noting that nothing can compare to a referral from a previous client. Others maintain informative websites or offer their client base a weekly email newsletter.

As your company grows, you will determine which model works best. The pace at which you would like your company to grow will determine this, in part. Lauren Polastri had relied solely on word-of-mouth marketing as she purposefully developed a small company, a size she chose so she could also be available for her young children. Now she is ready to move to the next level so is planning to place an ad in her local Yellow Pages.

Stan Laurenson, an installer of sash windows also relied purely on word of mouth marketing, however he found moving to digital marketing and especially SEO services a real Godsend:

"Getting noticed at the top of the search engines is a no brainer for marketing. That, with all the events that we attend, has really helped to boost our marketing efforts."

In this article we’ll provide suggestions to guide you through the process of developing your strategy and help you evaluate the advertising media commonly used in the event planning industry. We’ll also look at several other ways you can promote yourself and your new business. Storytelling for business really gets your brand out there!

Virtually every planner interviewed for this article places networking at the top of their list in terms of developing a strong client base. Networking can help your business in two ways. If people have met you and know what services you offer, they may refer business to you or use your service themselves. Furthermore, networking with hotels, caterers, and so on will give you a chance to meet some of the people whose services you may need as you plan events.