Defining your Ideal Customer

Defining your ideal CustomerDo you know who your ideal customer is? If you don't, how do you know that your marketing money will be well spent on attracting them? By defining a profile of the type of customer that will buy your product or service, you'll be in a better position to work out how to communicate effectively with them.

more ...Written by Gary Hall

Get to the Top in Local Search Results

Local SearchLocal search success means getting your business listed in Google at the top of page one. The best way to achieve this is by appearing in the area at the top of the search listings that Google calls its 'local snack pack'. This is where Google shows a map of relevant companies and a listing of three companies that it deems to be important, along with their reviews and addresses. This article shows you how to achieve this.

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Anchor Text Diversification

Anchor Text DiversificationAnchor text diversification and good search engine optimisation go hand in hand. The website having the most quality backlinks with keyword specific anchor text will show up first in Google for that particular keyword. Unfortunately, you will be penalised by Google if you don't do this correctly so this article demonstrates the correct approach.

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Best Content Marketing Tools

The best tools for content marketing are the ones that bring in the most business for you. In this article, I have collated the most important content marketing tools and broken them down into a number of categories. These categories are based on the workflow for content marketing which include curation, creation, publishing, scheduling and analytics.

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Where to Submit Infographics

A great way to promote your website and to get links back to your site is by making an Infographic. But once you've made your infographic, which sites do you submit it to to gain the most exposure to your infographic? Also, which is the best software to make infographics with? This article explores the best way to both make and submit an Infographic for maximum exposure.

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Choosing The Right Marketing Voice

Does choosing the right marketing voice matter when communicating to prospective clients? I would suggest that it does. People feel comfortable when they read marketing material that is written in their own voice. Therefore it makes sense to work out who your audience is and then work out how they communicate to each other.

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How to Create Higher Ranking Webpages

This article looks at the data behind the sites that rank #1 on Google and other search engines. What do they do that gets them to the number one position? How can you use their techniques to make your site rank higher than it currently does?

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Why use Pinterest for Marketing?

Why Use Pinterest for MarketingPinterest is the world's most popular image sharing social media platform. It's members collect interesting visual content and share it online with anyone that is interested. Often overlooked in favour of the larger social networks, Pinterest has many things going for it as part of your marketing mix.

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Promote your ebook using Facebook

Promoting and marketing your ebook on Facebook is a great way to bring potential readers face to face with your e-book. Whether you're selling your book through Amazon or through another website, you need to let people know that it exists and, what better way to do this, than through Facebook, the largest social network in the world.

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A Successful Social Media Marketing Strategy

What’s the difference between businesses that grow and those that can’t get out of survival mode? It all comes down to this: All successful businesses have a clear social media marketing strategy that makes everything they do more effective. This article explains what you need to do to in order to prepare for promoting your product or service online.

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Benefits of Social Media Marketing

Regardless of your age and where you live in the world, the chances are that you’ve used a social network in some way over the last month or so. The use of social media has grown exponentially over the last few years and this has changed how marketing is done on the internet. As a result of this, there are a lot of advantages for using social media rather than traditional techniques when it comes to marketing your product.

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SEO Backlink Indexing

seo backlink indexingSEO backlink indexing is so important for search engine optimisation. If you go to the trouble of creating hundreds of high quality backlinks to improve your visibility in Google search results but the backlinks are not indexed then you've wasted your time. This tutorial will show you how to ensure your backlinks get indexed by Google for free and make them work for you.

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Long Tail SEO

long tail seoLong Tail SEO is a really useful technique to generate organic search traffic for your website. It is based on the proven theory that long tail keywords are easier to rank for than generic keywords for which the competition is really high. These long tail keywords also bring in more qualified leads and convert more visitors to customers than generic keywords do.

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Competitor research for SEO

Keeping abreast of your competitors is vital for SEO marketers. You can research this by using a number of helpful online tools which will keep track of your competitors' SEO activities. These tools will help inform you of customer's search rankings as well as a variety of other factors which will help inform you of their marketing efforts.

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Preview your site in Google search results

Taking care over what your site looks like in Google Search Results is an important consideration. Potential customers will read the url, title and the short snippet that google provides them with before making a decision as to whether to click on your link or not. Therefore its important to get this right by using a selection of free online tools for previewing Google search results.

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Update Google Analytics using PHP

Google Analytics is usually updated by embedding Javascript code into your web pages. If you've written a web application and want to add extra information into your analytics tracking then using PHP to update Google Analytics may be a better option (using Google's Analytics Measurement Protocol). To do this you'll need a web server with PHP and Curl installed and your Google Analytics tracking ID.

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Redirecting web pages using 301

If you need to change the address of a page that appears in Google's search engine results, you'll need to use a server-side 301 redirect. The 301 status indicates that the page has permanently moved to a new location. When Google (or any other search engine) sees a 301 redirect it knows that the page has changed location and will carry any link weighting from the original page to the new URL.

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Overview of Google Primer

Google is delivering marketing tips straight to mobile users’ fingertips with its Primer app for Android and iOS devices. The app helps users learn new digital marketing skills with quick, five-minute lessons. New lessons are added every week and cover the topics of advertising, content, measurement and strategy.

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Website requirements

Really thinking through your website design requirements before getting in touch with an agency will save both parties time and money. Putting pen to paper (or fingers to keyboard) and outlining what you want from your website will remove ambiguities and allow an agency to give you a quicker, more accurate quote. It will also make you thnk more subjectively about the role the website will fulfill in your business and help identify your goals and objectives.

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Choosing the perfect domain name

New parents spend months agonising over babies names. They buy books to help them choose. They research “what’s in a name” and garner opinions from friends and relatives before finally deciding on one which will suit the new addition to their family. While nowhere near as emotional, when you choose a domain name you go throuh a similar process.

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Successful Email Marketing

Email marketing is an internet marketer's best buddy. Despite major shifts in marketing practices, it has stood the test of time and is still as popular now as it has ever been. Successful email marketing increases brand loyalty and recognition, increase sells and inform customers about new products.

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How to shorten tweets

Twitter only allows for messages of up to 140 characters, which is about the length of a headline. Bear in mind that your 140 characters includes spaces and everything else, so how can you shorten your tweet to make sure that everything you have to say is contained in those 140 characters? Here are some tricks to do just that.

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Offsite SEO

In the first of my articles on Search Engine Optimisation, I wrote about on-site SEO. This is how modifying the content on your website can affect your search engine rankings. This second article is about off-site search engine optimisation: how getting links to your site from other sites can propel your web pages up the search engine listings.

more ...Written by Gary Hall

Google Mobile Friendly Update

On April 21st 2015, Google changed their search algorithm to boost the search rankings of mobile friendly web pages. This means that pages that are legible and usable on mobile devices (phones, tablets, watches, etc) will rank significantly higher in mobile search results than those that are not mobile friendly. This applies to individual web pages and not the site as a whole.

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Onsite SEO

Search Engine Optimisation (SEO) simply means optimising your web site so that it ranks highly in the search engines, and as the vast majority of search is done through Google, it really means making your site Google ready. This is done in two ways. The first of these is making the content on your own site relevant to what people are searching for – this is known as on-site SEO and is what this article is about. The second is developing relevant links from other site to your own site – this is called off-site SEO and is covered in a seperate article.

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Setting Up an Online Store

When you're setting up an ecommerce website, make sure that you're building firm foundations in the design, structure and usability of the site. Getting everything right up front will save you some serious heartache further down the line. I built my first online shop for one of my customers in 1998; many things have changed since then but the same guiding principles apply.

more ...Written by Gary Hall