Cross-link relevant content

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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What worked a few years ago is now irrelevant.

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Have you ever wondered why Google.com delivers different results for a user in the …

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Link building strategies

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Increasing your search visibility is a good thing, clearly, but it takes a lot of …

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SEO is a clean, lean, marketing machine

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant …

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Optimize Your Site With WP SEO Plugin

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have …

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Ensure each page has a unique target keyword

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. No website in a competitive market gets valuable traffic from Google in 2017 without …

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What does your audience expect from you?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Layout and formatting

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Much of the time, it makes sense for the search engines to deliver results from older …

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Choose your keywords carefully

Links at the top of a page carry more weight than those further down. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. SEO isn’t just for large companies. As …

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Layout and formatting

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Google …

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Take all the data you get

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in …

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Good Content Will Still Need ‘Optimised

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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How can you enhance the user experience?

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. When writing a new post, always link …

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SEO + design = greatness

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those …

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Dominate your own little niche first

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Develop …

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Don;t leave shady backlinks in place

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Too many backlinks from many unreliable domains can hinder the authoritative signals of …

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Measure the quality and uniqueness

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Search is the #1 driver of traffic to content sites, beating social media by more …

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SEO for Ideological Influence

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. SEO is something that is constantly evolving …

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A Few Reasons Why These Algorithms Sometimes Fail

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Make sure that your website’s main menu only features the most important categories. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created …

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Content distribution best practices

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Link building is definitely one of the most important aspects of SEO strategy. But …

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Use breadcrumb navigation

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have …

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Choose your keywords carefully

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

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Write a 1000+ words article, forget 500

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Every SEO strategy focusing …

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SEO for Reputation Management

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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