One important aspect is page impressions

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

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Are you making these search queries errors?

The internet offers a valuable form of direct marketing. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Once you create your …

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Make sitemaps a priority

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

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People still ask me about googlebot crawlers and its importance today

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. If your business has a physical location (address), open the Google My Business page. A cognitive message strategy presents rational …

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Repurpose old blogs

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

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People still ask me about forums and its importance today

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website …

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At last - revealed: the secret to onsite SEO

Keyword Stuffing has no positive SEO effect. Remember that the title tag will be shown as the text in the blue link in the search results page (SERP). On some level, you expect that within the first page results, at least one of them will contain the information that you …

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Promote your website in the right ways, utilising meta tags

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

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Actionable tips on text links and Pinterest

Use only lowercase letters in URLs. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. By including the location of the business as part of the keywords used, it increases relevance in the searches …

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Ensure more convenience for users by using dynamic pages

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't …

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Focus on ROI Instead of local search

Your target audience needs to understand the topic and be able to put it into practice. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways 9 out of 10 people users make use of Search Engines to find …

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Things your competitors know about indexed pages

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are also some technical elements that can impact on your site Services are intangible; they cannot be seen or touched and consumers cannot examine them before …

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Aligning your goals in relation to text links

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Producing quality content is always the key - but you need the attention too.The great thing …

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Things to avoid when dealing with canonical URLs

Make a point to search for your site on Google alternatives to see where you rank. Make sure the robots tag is included in your meta tags to improve crawling rates. When you notice what isn't good on your website, start improving (technical and textual). Hence - Search Engine Optimisation or …

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Enthusiastic about web 2.0

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Slow website performance can affect how much of your site gets crawled. SEO metrics should be continually analyzed and the results should be reviewed to …

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How you will benefit from Google algorithms

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). It is up to your site's content to welcome and retain that visitor. Think hard about the overall message of your …

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Advanced on-page SEO principles

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

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Write a keyword-rich introduction about keywords

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts …

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Make a good use of search queries

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Paid software is not exempt from this rule; it will also have some bugs. While companies may take advantage of in-house resources, many also outsource …

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Write about long tail search

First, stop assuming SEO is dead because the rules changed. Did they then refine their search query in Google to find something else? Google, and other search engines, continue to update their services for their userrs functionality. 9 out of 10 people users make use of Search Engines to find …

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Learn from these mistakes before you learn about doorway sites

Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. General sites provide venues for interpersonal communication. This …

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Use a shallow depth navigation structure

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

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The worst advice I've heard about hits

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

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Meaty meta descriptions may affect your backlinks tactics

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Although we …

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Reasons why marketers love javascript

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

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Analyse your existing bounce rates

There is always something new to try that could potentially make a huge impact on a campaign. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on …

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How to really understand nofollow links

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

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Poor navigation or information architecture

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

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Focus on user intent

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be …

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Use Internal Links

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links …

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Keep Outbound Links To Minimum

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Your site speed isn’t important

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Human users are already intrigued by your title; all that’s left to do is entice them …

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Shower toilets in double bathrooms

No matter how big or small your double bathroom scheme is, planning it takes time and all the elements going into it need due consideration. Think carefully about the space you have to play with and what can comfortably fit into it without it looking cramped. Make a list of …

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Keyword Research — Avoid at Your Peril

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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The most obvious SEO tactic

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Lessons Learned from Crummy SEO

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

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Keep up-to-date with the latest SEO news and trends

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

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Link baiting for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Keep the length of your post in mind

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

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Geolocation

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

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Use social sharing buttons as a matter of course

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Building a strong site architecture and providing clear navigation will help search …

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Google cares the most about editorial links

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

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Use Heading Tags (H Tags) To Get More Traffic

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Troubleshooting meta descriptions

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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How to Find Acquisition Targets

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy …

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Compile your assets (or design some)

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Webpages on HTTPS had positive correlation with higher rankings. All the content you produce should be tailored to your target customer / audience. If you submit …

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Local SEO understands changing attention spans

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

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Writing to a Specific Reading Level

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

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The first choice should be backlinks

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. People buy from businesses they trust, not …

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Understanding the rationale behind SEO

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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