To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. The next logical question is, then, how do you go about creating such content? It can be difficult to get leads to …

Content must convey sentiment for people to be able to empathize and connect with it. Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building campaign. The marketing team provides information that leads …

Often times, content management systems (CMS) like WordPress automatically include an h1 tag for you with the title of the page or article. But if you allow them to do this, you?re missing out on another opportunity to include keywords and ensure your products? descriptions stand out from the …

Various tools are available for finding and removing malware on your website. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Now, I'm fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results …

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Build relationships. Yet, machine translation, by its very nature, is designed to leverage and re-use existing translations. The final level of an IMC program …

It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses can avoid having thin content on their website. If you have more content on your site …

Experiential marketing combines direct marketing, field marketing, and sales promotions into a single consumer experience.

The communications model provides the foundation for advertising and marketing programs. The facts are in, and they all point to the same thing: a solid SEO strategy is necessary for any successful business competing online …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Since you may not be able to discern whether or not a link building company uses link schemes as part of its services, the best way to evaluate a prospective vendor is to …

That's why, with this change, we're not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves. How is this possible? There are link management tools as well as outsourcing services on …

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. Instead, it must reinforce the reader's interest and prompt him to take the next step. The sub headings h2 and h3 should also include your target keywords.However, keep in mind to write …

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Ever had a client claim they just can?t see what they?re getting for the dollars they?re spending …

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If Google has sent you a message notifying you of a manual action …

If you target an audience of people older than 40, default to a larger size font than you might otherwise. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. In the world of search engine …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Research Your Clients. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you …

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! While an SEO practitioner doesn't necessarily have to directly manage …

Bi-weekly or monthly link quality audits are suitable for most businesses. Content curation is a very good content marketing tactic. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. For other sites …

It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its place. Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the …

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. An authority on a topic can speak at length about it. Really, it's …

Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It's almost as if web surfers …

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. An inadequate level of …

Competition, both domestic and global, forces managersto examine their communications plans to ensure maximum effectiveness. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Not all backlinks are …

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Members of the buying center in a business are human. The number of referring individual domains linking to your website or webpage is a very important factor …

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. First, give your image …

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. This is an extreme example, since these niches are …

A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's customer contact and service personnel regarding a customer's potential worth to the company. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging …

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to be full of tons of data or tons of information, but they do have to be interesting and creative. Outlines are essential to making sure an …

A few days after the migration, you can safely increase the TTL of the site's DNS records. Within a few years, everything changed. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called …

Company leaders expect tangible results from promotional campaigns and marketing programs. Pay-Per-Click is the practice of buying a slot on the 1st page of a search engine, more often than not through live auction on chosen keywords. Although not as important as they used to be, reciprocal links do still …

Publish content that delivers value. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width …

Educated individuals are more inclined to spend time searching for information. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. To reap benefits from social media …

A brand's position is never completely fixed. When the image won't load, you'll get an image box with the alt tag present in the top left corner. Make sure they fit with the image and make the picture relevant. Well, ours is an imperfect world, and, as you might have …

Kick-off the proceedings with a story that will set the stage for the information to come. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. When and where is the story taking place? We swim in a sea of stories: we learn, dream …

And because the search landscape is ever evolving, its important to make sure your on-page SEO knowledge is up to date. This does not happen overnight and could take up to four to six weeks before your site the search engines even know you exist (according to Google). Google will …

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Research keywords and competing websites to select ideal keywords. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers …

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Off page SEO deals with trying to …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Brand managers develop social media marketing campaigns for many reasons. Using these options is helpful from an SEO perspective. They even now have separate …

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Avoid using repetitive or generic text. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing …

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Watch spidering activities closely. Although a URL is sent to a users mobile device when they search via Assistant, the user may not be inclined to …

SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you …

What does this mean for SEO? Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google tends to prefer Featured Snippet content that begin logically as an answer would. People want to be able to find …

The internet offers a valuable form of direct marketing. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Once you create your …

Company leaders view marketing expenditures as non-revenue-generating activities. It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Link Exchange is another good way for building links. However, you need to be careful with this one. I am …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Google, now more …

Even human-generated content can be thin content. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. At times, such a process involves rejuvenating or adjusting the image a brand conveys. Don't tell me you …

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Creating incredible content that people will want to share is still the best way to earn links. Buzz marketing has become one of the fastest growing areas in alternative marketing …

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. If your business has a physical location (address), open the Google My Business page. A cognitive message strategy presents rational …

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A methodical approach offers the best opportunity to build an effective presence as marketers plan social …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website …

Keyword Stuffing has no positive SEO effect. Remember that the title tag will be shown as the text in the blue link in the search results page (SERP). On some level, you expect that within the first page results, at least one of them will contain the information that you …

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Once the search engines …

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the …

Ensure that your site loads quickly, not just where you're located, but from around the world. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice …

Use only lowercase letters in URLs. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Listening to social chatter, or social listening, provides enlightening information to marketing professionals. By including the location of the business as part of the keywords used, it increases relevance in the searches …

In return, search engines reward helpful websites with better search rankings. Only write for highly reputable websites in your niche. Don't waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having …

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't …

Let's say an earthquake happens in a remote region of China. Local businesses can't be fully evaluated on the basis of links. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. By highlighting your website, you help Google better …

Search Engine Optimization (SEO) If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some …

Your target audience needs to understand the topic and be able to put it into practice. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways 9 out of 10 people users make use of Search Engines to find …

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are also some technical elements that can impact on your site Services are intangible; they cannot be seen or touched and consumers cannot examine them before …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Producing quality content is always the key - but you need the attention too.The great thing …

Make a point to search for your site on Google alternatives to see where you rank. Make sure the robots tag is included in your meta tags to improve crawling rates. When you notice what isn't good on your website, start improving (technical and textual). Hence - Search Engine Optimisation or …

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Slow website performance can affect how much of your site gets crawled. SEO metrics should be continually analyzed and the results should be reviewed to …

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under. This output serves as the input to the …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). It is up to your site's content to welcome and retain that visitor. Think hard about the overall message of your …

Buzz marketing has become one of the fastest growing areas in alternative marketing. Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. SEO-ing your web content is a great way to generate easy traffic. That being …

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts …

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Paid software is not exempt from this rule; it will also have some bugs. While companies may take advantage of in-house resources, many also outsource …

As users' behaviors and search engines' capabilities develop over time, standards come and go in the blink of an eye. Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. If a person …

First, stop assuming SEO is dead because the rules changed. Did they then refine their search query in Google to find something else? Google, and other search engines, continue to update their services for their userrs functionality. 9 out of 10 people users make use of Search Engines to find …

Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. General sites provide venues for interpersonal communication. This …

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Building backlinks is not enough. You also have to monitor every link your website is earning. Not …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Good meta descriptions include a call to action along with a short description of what the visitor will see when they …

Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Every vertical market and type of product is unique. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but …

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Although we …

A common misconception about SEO is that it’s a one and done practice. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Catering your search engine optimization strategy efforts only to the Google algorithm will probably …

There is always something new to try that could potentially make a huge impact on a campaign. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. Some CMSs allow you …

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. Google has stated on the record that page loading speed …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. At the beginning of a search, searchers narrow their queries, and then as the search progresses …

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Getting rankings is an output …

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Human users are already intrigued by your title; all that’s left to do is entice them …

No matter how big or small your double bathroom scheme is, planning it takes time and all the elements going into it need due consideration. Think carefully about the space you have to play with and what can comfortably fit into it without it looking cramped. Make a list of …

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs There’s a difference between desktop …

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. If you are working out an …

Search engines have a limited ability to recognize images, animation, video and audio. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally …

Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your …

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Building a strong site architecture and providing clear navigation will help search …

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Including your target keyword within your page title positively correlated with higher search rankings. Brands that rank high on search engines have great content, address their target audience …

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy …

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Webpages on HTTPS had positive correlation with higher rankings. All the content you produce should be tailored to your target customer / audience. If you submit …

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. A smart keyword …

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Search Engine has become more smarter New …

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. People buy from businesses they trust, not …

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …