How does page rank improve search rankings?

Some controversies regarding copytesting remain. Your client's content depends on it. Together, come up with a big list of various keyword terms you think your client's customers might search for, and try to target specific products or services if you can. Quality link building takes time and patience, and unfortunately …

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Update your keywords on a regular basis

One way to maximize advertising dollars is to develop alliances with other brands. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

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Are you making these 301 redirects errors?

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant …

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Giving the wrong impression

The leading part in the film Jaws was a man-eating shark. The screening of the film caused a sharp drop in the number of swimmers off the coast of California, where the occasional shark is to be found near the beaches. It has been calculated that the risk of swimmers …

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How will Blockchain tech affect SEO

Link building is not just about ranking a single keyword. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. SEO can help your business …

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Clear and unbiased facts about RSS feeds

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character …

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Learn from these mistakes before you learn about link exchanges

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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Actionable tips on sitemaps and Twitter

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the …

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Using ROI strategies like the pros

An advertising agency might have relevant experience without representing a competitor. SEO versus SEO Services The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your …

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Take a customer focused approach to offsite SEO

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

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Consider SEM at the inception

Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images. Thus, results in more site traffic. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file …

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Where and how will you win?

Keyword development is one of the most important on-page optimization strategies. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Their webpages are filled with recycled content, doorway pages, as well as links …

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Write a keyword-rich introduction about javascript

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Always remember that the success of link building …

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How do you feel about white hat SEO now?

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Pinterest ads trigger keyword searches and pinning behaviors. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component …

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Less is always better when it comes to RSS feeds

Some types of content have a built-in expectation of frequency that you should adhere to. Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor …

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Learn how to start with SEO campaigns

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book. Competitors might enter a market and usurp a brand's position. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary …

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Why does SEO matter?

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. For videos, you will normally address users in the beginning (within the first minute). Being listed at the top of the results not only provides the …

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Fresh ideas on how to improve your blogs

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. At the heart of your local SEO campaign will be building the number of listings you have. For certain types of product and business, SEO sometimes won't …

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Focus on ROI Instead of page rank

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. For companies on a …

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What everyone ought to know about duplication

Start with effective keyword research and turn your attention to building or maintaining a well optimized website. People have to feel they can trust all the information they find on your website. General sites provide venues for interpersonal communication. Google looks heavily at the quality of your content when deciding …

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Winning marketing tactics for social media

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

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How we improved our inbound links in on week

Topical search engines are focused on a specific topic. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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What is a leased line?

A leased line is a permanent telephone connection between two locations that provides a predetermined amount of bandwidth at all times. Leased lines can be analog or digital, although most of the leased lines installed today are digital. The most common leased line configuration in the United States is called …

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Improving Site Structure by uitlising stickiness

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

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The most time consuming aspect is link building

These keywords are specific to your product or service. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Don't use hidden text or links on your website to optimize your site …

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Want a thriving business? Focus on meta tags

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

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Optimising Your Website is Not A Guaranteed Traffic Generator

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. If you are …

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Difficult things about hits

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. We can see much of what the …

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Clarification about canonical URLs

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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Why most people will never be great at content

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. On Linux you can have a …

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I urge you to think about web portals

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Facts about ROI that will make you think twice

As they crawl your site, they index content to appear in the search engine results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. The first step is to make your content accessible and the second is to make it …

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The death of authority sites

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

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Double Your Profit With These Tips on link research

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Folding pages in a sequence and presenting a canonical URL for a group of pages …

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What everyone ought to know about keyword stuffing

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

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How to turn authority sites into success

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

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Remember that keywords make the web go round

This means that searches are now much more focused on the area in general. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Advertising offers an excellent venue to increase …

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Less is always better when it comes to javascript

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Internal links are links …

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High advertisement ratio can be mitigated by using ROI

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

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Make it sufficiently broad in terms of link research

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. . Announce your site to your network of users, friends, and partners. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl …

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Headings and dynamic pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific …

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Use Hashtags (Wisely) and Categorize Your Boards

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Make a good use of search engine spiders

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s …

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Inbound links to your content help search engines

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Targeting highly sought-after keywords can make …

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Make it sufficiently broad

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The quality of the …

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Detecting core ranking algorithms

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together …

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You don't need special search engine pages

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Use sub-directories rather …

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Brainstorming and Keyword Generating

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

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Answer relevant questions to your expertise

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Don’t duplicate title tags across your website, as this can negatively impact your …

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Featured snippet opportunities

Including your target keyword within your page title positively correlated with higher search rankings. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and …

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Make Mobile SEO A Priority

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Every site-owner needs …

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Are you generating results for your keyword?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a …

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How To Get Thousands of Visitors From Google

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

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SEO stands for Search Engine Optimization

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? SEOs have a weird way to …

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Attract links, stop chasing links

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Steer clear of old-school SEO methods

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If you have the …

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SEO and SEM can work together beautifully

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and …

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All Attention is Good Attention

Search engines don’t like familiar or generic content. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than …

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Define your goal

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Don’t guess your site speed problems; diagnose

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

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Minify CSS and JS

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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Keyword groups are ready already

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause …

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Comment links for SEO

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

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Your content strategy could use a facelift

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

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Measure and Improve

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. The day may come when …

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Distribute your content effectively

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

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The outreach process for SEO

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

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Encourage customers to leave positive reviews

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Run search traffic reports on your main keywords

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A page consisting of just a few sentences is less likely to get to the top of a search …

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User-generated content + communities

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

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Use Engaging Images & Videos

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

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Concentrate on actionable content

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Optimize Social Share Image Settings

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. There’s always something written somewhere that you can quote and use. You could …

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See how your site looks to Google

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

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The number of keyword phrases

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Online shops in particular often face the risk of …

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Building a strong online presence isn’t easy

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer …

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Horses for courses

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

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How do you make a Google friendly website?

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …

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