Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Build …

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Successful brands possess two characteristics: the top of mind and the consumer's top choice. It's important to have a clear sense of your business …

Responsive design - or, in other words, a Web layout that provides a quality experience no matter the screen size - is among the factors Google uses to determine search results. You may even find your site penalized if you haven't yet embraced responsive design. When it comes to Search Engine Optimization …

The best way to do this is to read the content that has led up to your post and respond to it in a natural way. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the market …

Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered in detail. Google collects user data on your site and makes …

Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Instead, try to anchor your links with words that actually describe what your page has to offer, or better yet, let …

Internal linking provides direct access to your web pages in order of importance. With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries. Cookieless domains are useful because a browser can connect …

Consumer choice and the subsequent decision making are crucial to the purchasing process (online and offline) but digital media (and especially Mobile digital media now plays an increasingly important role in buying decisions.

Many buyers visit online first to find information that will inform what they buy, so the web …

Some controversies regarding copytesting remain. Your client's content depends on it. Together, come up with a big list of various keyword terms you think your client's customers might search for, and try to target specific products or services if you can. Quality link building takes time and patience, and unfortunately …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Information gathering is so crucial in research; gather it and then tabulate it. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit customer …

One way to maximize advertising dollars is to develop alliances with other brands. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant …

webpages, and websites as a whole. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Placing keywords in …

The leading part in the film Jaws was a man-eating shark. The screening of the film caused a sharp drop in the number of swimmers off the coast of California, where the occasional shark is to be found near the beaches. It has been calculated that the risk of swimmers …

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. They take all the uniqueness …

Link building is not just about ranking a single keyword. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. SEO can help your business …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. In this example, canonical tags transfer …

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the …

An advertising agency might have relevant experience without representing a competitor. SEO versus SEO Services The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your …

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Utilizing the steps consumers and businesses follow when making purchase decisions assists the …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. As far as promotional tactics …

It will also tell you broken links, backlinks, page load speeds, technical issues with your site and more. Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You …

Having your images in a sitemap greatly increases the chances of search engines crawling and indexing your images. Thus, results in more site traffic. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file …

Keyword development is one of the most important on-page optimization strategies. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Their webpages are filled with recycled content, doorway pages, as well as links …

SEO may be the acronym of Search Engine Optimization and is also about optimizing a blog to achieve higher positions inside optimization pages. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. The vast majority of shared hosting providers offer the PHP …

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Always remember that the success of link building …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Pinterest ads trigger keyword searches and pinning behaviors. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component …

Some types of content have a built-in expectation of frequency that you should adhere to. Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor …

Each page deeper you get into the site, the more specific you can and should be. Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over …

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book. Competitors might enter a market and usurp a brand's position. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary …

your product is a mobile app). Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. There are a lot of SEO experts looking for strategies that will give them advantage over …

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. For videos, you will normally address users in the beginning (within the first minute). Being listed at the top of the results not only provides the …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. At the heart of your local SEO campaign will be building the number of listings you have. For certain types of product and business, SEO sometimes won't …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. It is better …

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. For companies on a …

In addition to ensuring that your website code is up to standards, avoid Flash and JavaScript on your page. Messages travel to audiences through various transmission devices. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The …

Start with effective keyword research and turn your attention to building or maintaining a well optimized website. People have to feel they can trust all the information they find on your website. General sites provide venues for interpersonal communication. Google looks heavily at the quality of your content when deciding …

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website …

Local businesses can't be fully evaluated on the basis of links. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. How do you educate people so they do value it? No follow links are defined as the …

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They …

Topical search engines are focused on a specific topic. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

A leased line is a permanent telephone connection between two locations that provides a predetermined amount of bandwidth at all times. Leased lines can be analog or digital, although most of the leased lines installed today are digital. The most common leased line configuration in the United States is called …

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your …

These keywords are specific to your product or service. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Don't use hidden text or links on your website to optimize your site …

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Make sure that you include the following features to improve your conversion rate.ou'll know …

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. If you are …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. We can see much of what the …

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content is a big indicator of quality. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build …

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. On Linux you can have a …

Do not fear bots - they are your allies (most of the time). Topical search engines are also referred to as specialty search engines. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local …

It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the …

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

Informational or instructional videos use a strategy similar to a branded content approach. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring …

Not all hosting types are created equal. You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a …

As they crawl your site, they index content to appear in the search engine results. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. The first step is to make your content accessible and the second is to make it …

When the company successfully achieves such a position, it can gain a strong competitive advantage. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable …

When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword …

If you pose as a disinterested consumer when you're actually promoting a product, you might be banned from the group. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Folding pages in a sequence and presenting a canonical URL for a group of pages …

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. SEO fosters the natural, long-term growth of a website, and once you achieve its benefits, there is usually a ripple effect where you'll be getting …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken …

This means that searches are now much more focused on the area in general. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Advertising offers an excellent venue to increase …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Not all SEO efforts are obvious to the outside eye …

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Internal links are links …

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. There are other things that you can do to get contextual links, such as guest bloggingand …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. . Announce your site to your network of users, friends, and partners. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl …

Few people, however, understand how search engines actually work. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. If you have …

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a …

Let’s say an earthquake happens in a remote region of China. Inbound links are also used by some search engines to rank websites. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Getting more traffic is …

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s …

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Although there are numerous …

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. The more visible your content is on social media, the more chance that people will share it via blog posts, forums …

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Targeting highly sought-after keywords can make …

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The quality of the …

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together …

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Use sub-directories rather …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If search engines don …

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Don’t duplicate title tags across your website, as this can negatively impact your …

Including your target keyword within your page title positively correlated with higher search rankings. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and …

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Every site-owner needs …

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Whenever a high authority blog links to your website, Google considers it as a positive …

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? SEOs have a weird way to …

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Web pages must contain a …

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If you have the …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and …

Search engines don’t like familiar or generic content. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than …

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Link bait is an underutilized strategy that can get your …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Organizing your website into …

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause …

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Figure out how you want to be known, and how you'd …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Quality content rules the …

It may not be a good idea to link to the website from footers or sidebars. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links When it comes to SEO, less is not necessarily more. The …

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer …

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. The day may come when …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on …

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the …

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

Learn which industry ranking factors are important to your business and how to improve your online rankings. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A page consisting of just a few sentences is less likely to get to the top of a search …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. To a larger degree, your backlink profile is made up …

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. There’s always something written somewhere that you can quote and use. You could …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs …

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Online shops in particular often face the risk of …

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer …

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. It’s better to have a custom 404 error code page than to have …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account …