Just like you can simply buy more lottery tickets, you can also create more of the new pages - or rather, different versions of the same page. Then you can show them to your users, see which one gets the most engagement and stick with that one. Ultimately, a multifaceted campaign …

If your site is on a brand new domain, chances are you may not have many links yet. research, an article that's scannable is 58 percent more likely to perform better with readers. Increase visibility to new content you create by sharing it on social networks and building links to …

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. And if you're truly invested …

Doing this, of course, is a violation of user trust, and is considered deceitful. The world is always changing, and you have to keep up. If you do, the rewards can be great. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract …

There are some overlapping ranking factors, of course, but the algorithms themselves and the target results are somewhat distinct. Ensure that the title and URL are You may also want to use online generators to help you along the way. It's still a long-term strategy, so you may not see …

You will need an AdWords account to use this tool. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Once your site is indexable, give Google a few days …

Try to mix up your anchor texts by employing other related key phrases. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. A business-to-business advertiser offering internet services tries to focus on the severity …

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Consumers do not want sales pitches. A site that has posted a new article every day for the past five years will have a much higher authority than a year-old site that …

If your site doesn't load fast on mobile devices, then it could be penalized. So many marketers and SEO experts try to build a scalable link building service campaign in a silo. That's an anomaly, and Google might come to the conclusion that this third entry is way more relevant …

Company leaders allocate money based on what they feel can be spent. We know that we need links because the value is there - direct and indirect - and every study or research piece published about SEO says that links are still important. It also helps you compete with other sites that …

Make it a page that you're so proud of, you want to print it and frame it on the wall.Check all the rankings of the page, so you don't hurt the relevance for an even better phrase. Search engine algorithms are designed to detect content that was written for …

WordPress is one of the best-loved platforms out there because it's really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on …

Online video games present advertisers with the luxury of generating quality web metrics. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. If you don't know how to properly do it, then you are going to fail …

Google Trends - Another free tool from the ever-generous Google. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. A continuous campaign uses media time in a steady stream. Consumers and businesses look for …

In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. So, regularly check your website for broken pages and links. Purchasing …

What you must remember, is that your web site is a direct reflection of you and your business. Make no mistake: Google and others do index sites sitting on free hosts. Authority blogs with lots of strong backlinks can create new content and get indexed straight to the first page …

Solid communications objectives should be established. Traditional marketing / advertising is outbound, meaning you have to disrupt people's attention in order to communicate your message (i.e. Besides link building, social media and social bookmarking can help improve a website's search engine standing. A problem that can arise is that some …

An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it's …

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Globally integrated marketing communications efforts are guided by the IMC planning process. A slight difference in wording can make a huge impact on traffic. Before you …

The 404 code is also important if you want to use tools that scan your site for broken links as there's no other way for a machine to warn you that broken links exist. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Part of the …

Now much of link-building is good old-fashioned marketing - promotion and PR. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a …

One way to do that is by including words and phrases that are semantically and logically related to the main keyword you're targeting. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in …

Customers desire sincere interactions. Having a cool website or product is generally not enough to get discovered. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Bring on the backlinks - but only the good backlinks that give us …

If a category is only going to be a few products, or potentially none in the future, then don't create it. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important …

Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. These metrics will tell you if you're hitting the mark or missing it drastically. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Examination of …

While they might not know why, visitors will reward your efforts to make the screen easier to read. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your links should be short, concise, and easily …

Many firms set behavioral goals for advertising programs. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors' sites and how these are presented. If you are like most of us, you will start to explore two- and three-word combinations as your potential domain …

So what constitutes low quality and how can it be avoided? Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. The closer to the start of the title tag any given keyword is, the more likely it will …

At times like this, you start seeing flaws with your site literally everywhere and have no idea what you should change. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Rather than default to a generic, automatically-generated …

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. You may …

Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. There is no perfect size when it comes to domain names. Google's number-one mission is to answer users' queries in as …

Search engines are invested in providing users a great mobile experience. The balance of art and science that's called for varies for every new project. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to …

With Google, Yahoo!, and Microsoft holding most of the search market share, there is very little incentive to optimize for any other search engine. Do they go back to Google and try another website? There's no denying that a website's popularity correlates with how high it ranks in search engine …

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. If you're only managing one site, there's another way to spot trends …

A site map, normally in XML format, is the treasure map search engines use to index your website. Google almost always honors disavow requests that include such documentation. Read on for more information! Shopping networks provide venues for individuals to share product reviews and information about brands and products.

Links …

Where are you seeing the fastest movement in the SERP's? If the issues in the reviews are real, then deal with them. Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you …

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant …

Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Visual images often lead to more favorable attitudes toward the a Keyword …

The multiattribute approach may be useful for understanding high-involvement purchases. One of the best ways to learn about you and your market is to study your online competitors. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. When it comes to SEO, less …

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Start working well ahead of any migration on getting the technical SEO …

If it doesn't add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers …

One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. When people …

The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Yes, "look …

Search Google, and you will see tweets in the results. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. After they crawl a website for the first time, web spiders will continue visiting the site …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as …

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the …

Follow our golden rule first though – keep it simple. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. This is where the confusion comes in. This keyword uses numerous different words and as …

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get …

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of …

Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears …

Before you can optimize your website, you have to know what you are optimizing it for. Firstly it is important that you learn how to correctly value a keyword. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Create a list of the different web pages and rank them in order of importance …

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Creating content that makes an impact on a campaign can be extremely difficult. In the emerging days of the …

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. With the popularity of this service growing, local SEO will continue to become important as maps can now physically …

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for …

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The rise of …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. You can signal relevancy of your content to search engines by using keywords for …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To “optimize” for a mobile-first …

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. As search engine algorithms adjust to accommodate the change in content, likely towards video …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. One of the main reasons a business professional might …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

Add internal links to the taxonomies the post belongs to SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. The best way to build links is to not build links. I’ve worked for companies in …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with …

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. You can use some practical tools that’ll make it much easier to find keywords. You …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not …

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

Measure and monitor what is working and update your strategy on the fly. Find out which channels are driving traffic to your competition . Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Fundamentally, SEO …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Measuring how many visits your …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. On page SEO of course refers to all the strategies that you can …

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services …

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Content freshness matters. Keeping your content up to date helps …

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your …

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Use Fetch as Google to test whether Google can crawl and index important pages within your site. As smart and sophisticated …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Never sell yourself short and never assume anyone …

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. While there are a ton …

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google can detect well-written content, and can detect poor quality content, or …

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Google is making a real …

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. On the web, sole traders can in theory compete with the corporate big boys, so being able to …