Before you can optimize your website, you have to know what you are optimizing it for. Firstly it is important that you learn how to correctly value a keyword. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Create a list of the different web pages and rank them in order of importance …

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Creating content that makes an impact on a campaign can be extremely difficult. In the emerging days of the …

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. With the popularity of this service growing, local SEO will continue to become important as maps can now physically …

Google assumes that users search for information and not advertisements. SEO guidelines have been changing over the years. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the …

Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for …

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Always remember that the success of link building, along with advanced …

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! The rise of …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. You can signal relevancy of your content to search engines by using keywords for …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To “optimize” for a mobile-first …

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition …

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. As search engine algorithms adjust to accommodate the change in content, likely towards video …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. One of the problems …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. One of the main reasons a business professional might …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Consumer behavior has rapidly …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

Add internal links to the taxonomies the post belongs to SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. The best way to build links is to not build links. I’ve worked for companies in …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with …

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Do some keyword research and create a list of all the keywords for which you want to be …

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. You can use some practical tools that’ll make it much easier to find keywords. You …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not …

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Find out which channels are driving traffic to your competition . Another tip is to make sure you do your …

Measure and monitor what is working and update your strategy on the fly. Find out which channels are driving traffic to your competition . Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Fundamentally, SEO …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Measuring how many visits your …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. On page SEO of course refers to all the strategies that you can …

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services …

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Content freshness matters. Keeping your content up to date helps …

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your …

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Use Fetch as Google to test whether Google can crawl and index important pages within your site. As smart and sophisticated …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Paid results are auction priced advertisements & are produced for as long as the advertiser …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Never sell yourself short and never assume anyone …

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. While there are a ton …

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google can detect well-written content, and can detect poor quality content, or …

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Google is making a real …

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. On the web, sole traders can in theory compete with the corporate big boys, so being able to …