Should I be buying backlinks to help improve my rankings?

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank …

more ...Written by Gary Hall


Track it!

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

more ...Written by Gary Hall

Local SEO is way more than Google

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

more ...Written by Gary Hall

What search terms are your customers using?

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

more ...Written by Gary Hall

What is SEO really about?

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy …

more ...Written by Gary Hall

Use Outbound Links

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

more ...Written by Gary Hall


Proofread The Content Before You Go Live

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your …

more ...Written by Gary Hall

Headings and SEO

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

more ...Written by Gary Hall


Edit, proofread and aim for readability

Google is getting better and better at recognizing content that truly is useful to people. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not …

more ...Written by Gary Hall

Sprinkle LSI keywords liberally

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Don’t try and …

more ...Written by Gary Hall

Single-keyword SEO has been a staple for a long time

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks …

more ...Written by Gary Hall


Google Loves Diversity

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Links are still incredibly important, even in this day and …

more ...Written by Gary Hall


Who links back to my site?

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Examination of content keywords and present engine rank­ings of competitive websites to determine an …

more ...Written by Gary Hall


Layout and formatting

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Your website should …

more ...Written by Gary Hall

Invest in SEO

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Targeting highly sought-after keywords can make it harder for you …

more ...Written by Gary Hall

Using Traffic Estimation Tools

Modern SEO is about so much more than keywords and meta tags. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Any link to another part …

more ...Written by Gary Hall

Drop Keyword in First 100 Words

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. I strongly believe that relevant links …

more ...Written by Gary Hall

Real results you say?

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking …

more ...Written by Gary Hall

Which SEO tactics pay the greatest dividends?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need …

more ...Written by Gary Hall

Focus on topics instead of keywords

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating …

more ...Written by Gary Hall