SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.

Define your goal

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.

Are you focussing on the right keywords?

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.

The key is to find the keywords in our niches which have low competition

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Gaz Hall, a UK based SEO Specialist, commented: "Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan."

Your site must deliver value to its visitors and do it in an engaging way

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.