While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Who wants more traffic? When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google.

The mysterious world of organic links

One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Can you go learn the basics of SEO?

Emphasizing fast results by using forums

You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Stick to these good practices and you’ll be on your way to free traffic. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Just a few years ago, the average user didn’t trust search engines to understand conversational questions.

The hidden agenda behind text links

Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have."

Your listing isn't quite what the searcher is looking for based on your title and descriptive snippet

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen.