Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Publish content that delivers value.

The secret behind static pages

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). They’re therefore considered to be “thin”. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately.

More focus is put on rankings

Is it what they want or is it what you want? Higher search rankings mean increased traffic as users search for terms that bring them to your site. There are hundreds of factors that are involved when search engines rank websites in an organic search. after coming up with all possible variations of ‘B’.

Discover the connection between user experience scraping

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. How can you answer them and show them you have solutions? Adjusting your keyword distribution gives you power to change your campaign over time. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher."

You may be asked about web portals in your marketing interview

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. The crawler doesn’t check every day that if a page is updated or if the new page is added. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Let’s discuss each of these in turn.