The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. However, they’re both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

Optimize Social Share Image Settings

Build your site with a logical link structure. Every page should be reachable from at least one static text link. If you want to build backlinks to your website, you have to do it with caution and knowledge. For any business, advertising is of utmost need. Quality always trumps quantity.

Everything you need to know about long tail search

In other words, every month tens of thousands of people are searching directly for their product and website. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. The whole notion that one person is key to unlocking the “secret” to SEO is flawed. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings.

A do-it-yourself guide to 301 redirects

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. It’s a classic feedback loop. The Web search engines make use of a Crawler or Spider that crawls the website content. Gaz Hall, from SEO Hull, had the following to say: "So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”."

You'll usually find you naturally optimize for important keywords

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. SEO and content marketing go hand in hand. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume.