First, stop assuming SEO is dead because the rules changed. Did they then refine their search query in Google to find something else? Google, and other search engines, continue to update their services for their userrs functionality. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query.

Tell me more about organic links

This may lead to greater use of standardized global brands. Keyword research is the activity of identifying and targeting specific keywords with the goal of creating relevant search engine referrals. This is where a bit of education and training is essential. Instead, each page, and essentially, link, should be an interlink and be an integral part of your overall site so that all your pages and content are, in one way or the other, interconnected, which makes page navigation easier.

The secret to engaged readers

Your sitemap should consist of a single web page with links to your top-level pages. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a "More on This Subject" type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don't be afraid to break the mold and link to them anyway. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results.

Think like a human not a robot when it comes to link bait

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Many sites significantly improve their rankings based on a strong internal linking strategy. Gaz Hall, an SEO Expert from the UK, said: "Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. "

Write about long tail search

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader or one that dominates an industry. When it comes to getting your website ranked highly then keywords are still an essential part of Google's ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren't what they might always appear to be. Once you ensure that content is being read, focus your effort on making it valuable.