Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it's also in your code a little, or in your file name. Some consider using company insiders to be unethical, which means care should be taken before starting such programs.

One important aspect is link building

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Social media and the internet provide consumers with access to a wealthof information about companies, products, and brands. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.

Make sure you have a responsive design

The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent for non-optimized sites. If you're hiring in house SEO specialists or if you're hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. When you do the same search queries over time, it will start to become clear what is trending up and down. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.

Combine responsive design and web 2.0 for Supercharged SEO

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you'll rank higher in search engines and increase authority with your site visitors. According to Gaz Hall, a UK SEO Consultant : "It occurs during any stage in the communication process."

Write a keyword-rich introduction about keywords

.The concept of searcher's intent is no new. We have seen the focus shifting from SEO to understanding searcher's intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. You need to take full advantage of the opportunity and capture those leads. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown.