Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. Google tends to prefer Featured Snippet content that begin logically as an answer would.

Determining Your SEO Objectives

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it.

Sprinkle LSI Keywords

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The purchase cycle can sometimes involve a large number of clicks. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines.

Guest posting.

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Gaz Hall, an SEO Expert from the UK, said: "TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others."

Write a 1000+ words article, forget 500

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.