Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

The best way to escape Google’s Pelican penalty

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.

How do you make a Google friendly site?

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. A so-called website blocker is something that prevents search engines from accessing the site There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.

Competitive keywords

Authority is created over time. It can't be rushed. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. According to SEO Consultant, Gaz Hall: "Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. "

Why should you invest time, effort, and resources on SEO?

Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Progressive SEO means technical, analytical and traditional marketing all rolled into one. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor.