If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Avoid using repetitive or generic text. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage.

Identify What's Working and What Isn't with regards to keyword research

The simple answer is no - search engine submission isn't necessary. Target and tailor your meta descriptions according to your findings. What we are trying to do here is get our keywords into the title of the page in a natural way. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don't even fully understand, and get creative or as immersed in the product you're marketing as you have to.

Consider html at the inception

Do you want web spiders crawling this page? Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. Understanding the search terms your customers use is key to correctly optimising your website and digital presence around the web. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility.

Who else wants to know the mystery behind content ?

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't helping your least successful pages. Gaz Hall, an SEO Expert from the UK, said: "There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links."

When someone mentions local search do you think about search engine optimisation?

The unfortunate answer is - yes, it is a content issue. But the reality is, off-page SEO won't do much good if you do not pay attention to the fundamentals of on-page SEO. So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum.