Why is my site ranked above the fold? If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they're trying to find websites just like yours, that is why it's so important to optimize your site so they can easily find you. The key is to know your audience.

When someone mentions stickiness do you think about search engine optimisation?

The challenge is to discern the difference between signals and just noise. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. Too many exposures waste resources. Each listing on the SERP has three core components, which include the page title, page description, and page URL.

More focus is put on link building

In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. If your website content is relevant to a user's search, you may be able to acquire multiple listings for a given keyword.

Learning about stickiness is not difficult if you have a good teacher

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. By adding modifiers like "best", "guide" or including the current year, you can increase the rankings of your page. SEO only becomes difficult when other people become involved that aren't SEOs. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One is technical SEO."

When someone mentions CTR do you think about search engine optimisation?

There are also companies who sit between both camps almost grey hats so to speak. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know, complicated. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements.