Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t.

Empty content pages which exist simply to link to other pages

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. Search engines have a limited ability to recognize images, animation, video and audio. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.

Technology Choices

It has long been understood that Google’s ranking algorithm is complex (by design). To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.

Anatomy of a Keyword

Search engines no longer value pages filled with targeted keywords. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Gaz Hall, an SEO Expert from the UK, said: "URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them."

What is SEO really about?

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.