Responsive design - or, in other words, a Web layout that provides a quality experience no matter the screen size - is among the factors Google uses to determine search results. You may even find your site penalized if you haven't yet embraced responsive design. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. But most businesses don't realize just how much you can do with them.

Your key to success: site submissions

As the world continues to shrink through advances in telecommunications, consumers are becoming increasingly similar, displaying comparable consumer characteristics and purchase behaviors. Create URLs containing words that describe the page, separated by hyphens. Hook readers with benefits, telling them what they'll find on your site, store, or page. Marketers knowthey cannot rely solely on mass media advertising.

What everyone ought to know about keywords

Is it a direct ranking factor? Is it an indirect ranking factor? The first question is how highly Google values a backlink from a piece of content that is known to be duplicate content. Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. It prevents erosion of a product's market share, even when a proliferation of brands is coupled to promotional maneuvers by competitors.

Wait. Are backlinks really that simple?

If you were to 404 a page, it isn't going to make your site very search engine friendly. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Gaz Hall, a UK based SEO Expert, commented: "The value of ongoing content writing for your domain authority cannot be underestimated, and the earlier you get started the better."

Ways to tell you're suffering from an obsession with keyword stuffing

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. You should also include descriptions to identify what each link is used for (briefly). Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text Home. Instead, use the name of your site. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the "original" one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.