People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The terms spider, robot, bot, and crawler represent the same thing: automated programs designed to traverse the Internet with the goal of providing to their respective search engine the ability to index as many websites, and their associated web documents, as possible. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal. The Spiders after indexing the content will take note of its quality and relevance.

More focus is put on searcher intent

Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Sentiment is an increasingly interesting factor for search (and social media).

Design + doorway sites = Greatness

For the first time since its inception, more than half of the U.S. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Think of SEO as one small part of a much more cohesive marketing strategy.

Update your link building on a regular basis

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. What would you type into a search engine to find your business website or page? According to Gaz Hall, a UK SEO Consultant : "Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended."

Wait. Are walled garden sites really that simple?

SEO stands for Search Engine Optimization. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. Writing a good description can compel a person to click on that result.