While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them.

Links from other website increase your total ranking potential

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value.

So, does true white hat SEO really exist?

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.

Are Dynamic Pages Too Dynamic to be Seen At All

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Gaz Hall, a UK based SEO Specialist, commented: "SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term."

Use Internal Links

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.