Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.

Ways to tell you're suffering from an obsession with widgets

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Online marketing changes quickly when it comes to widgets

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site.

The ultimate revelation of web crawlers

Just think about this for a moment. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Gaz Hall, from SEO Hull, had the following to say: "You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. "

Use Hashtags (Wisely) and Categorize Your Boards

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. Google is becoming increasingly less tolerant of cross site duplication, i.e.