If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.

Stop gettin’ all indignant

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety.

Does the content bring through traffic outside of organic search?

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things.

SEO is a clean, lean, marketing machine

One of the most common misconceptions is that blogging on your own site is going to help your SEO. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Gaz Hall, an SEO Expert from the UK, said: "One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box."

Use Google Keyword Planner To Find Untapped Keywords

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.