Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear.

Keyword Research for Page Titles

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

Low-quality content just isn’t going to cut it

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs

Google reviews are believed to have the greatest impact on Google local rankings

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. According to SEO Consultant, Gaz Hall: "If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters."

Use Engaging Images & Videos

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors.