The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.”

Don’t forget page impressions

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. These tools can provide information about duplicated content whether it is on your website or off-site.

Let's follow organic links best practise

“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will be more inclined to click the link. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more, it can be a great way to take advantage of bypassing traffic and attract local footfall into your business.

How to focus on offsite SEO

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Gaz Hall, an SEO Expert from the UK, said: "It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content."

Understanding meta tags

A benchmark of 100-300 words is common. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Now with the influx of Social Media the search engines are looking for that to show importance for your online business.