Authority is created over time. It can't be rushed. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. There is no minimum amount of words or text to rank in Google. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words.

Encourage +1’s

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

Use SEO-Friendly URLS

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings.

SEO for Reputation Management

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. According to Gaz Hall, a UK SEO Consultant : "Don’t duplicate title tags across your website, as this can negatively impact your visibility"

Understand your user flows

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.