For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Search optimization is not only reading and research, but also dabbling. Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.

Website Performance Factors Influence Search Engine Rankings

What is meant by the term "quality marketing communication"? You can begin building them by identifying awesome companies and blogs to collaborate with. Sites with "fluff" content or content that isn't relevant or useful are penalized, while sites with more valuable, well-written content are rewarded. Write unique descriptions for every page of your website. In case you don't know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google.

Turn your bounce rates into a high performing machine

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Was the content produced well, or does it appear sloppy or hastily produced? One of the best ways to improve trust is by building quality backlinks from sites that have authority. Google is getting smarter and smarter every year. Search engines have changed a lot and they don't just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic.

Offer quality content and services - customers don't care about 301 redirects

Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. In any case, they no longer take users to a functional page. Gaz Hall, a UK based SEO Expert, commented: "However, if your page is made up mostly of Flash, the page will run slower than normal and it will take time to load."

Types of site changes brought on by splogs

This sort of content stays fresh as new people come looking for information. If you have the exact match domain name, search engines will give your domain priority. You never know what Google will come up with next. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic.