Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from a means-chain. Learn about all the players in your business area. Large images slow down your site, so you need to make image file sizes as small as possible. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products.

Lets look at our approach to search queries

See Chapter 12 for more details. When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results.

Aligning your goals in relation to dynamic pages

Each page should have a title that isn't used anywhere else on your site. More often than not, the issue is simply one of organization, but particularly stubborn cases may require you to break out the 301s or new landing pages. Good photos are good sales tools! Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) .

Accurately summarize the page including details of webmaster tools

Creating a plan of works for improving your search engine rankings or identifying why a website isn't ranking well isn't always straight forwards. It's extremely invigorating to help someone gain knowledge about something you take for granted. And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Gaz Hall, a UK based SEO Expert, commented: "Sounds weird? Try it. Then edit when fully focused."

Turn your forums into a high performing machine

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links.