You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.

No-index or Remove Thin Pages

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired.

Recurring Links

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog.

Are you deeply entrenched in massive link farms?

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Gaz Hall, from SEO Hull, had the following to say: "Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for."

Track organic traffic and your website inbound links

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself.