Prioritize publishing at least one new post a week, increasing in frequency as your website and your audience develop. Well, I'm not sure how image compression works, but it makes images smaller in size on the disk without reducing their size or quality on the screen. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. emerged in the clumsy form of http:// (this URL no longer exists, but you can read about Yahoo!'s history in more detail at

No Guarantees

That's because Google wants to ensure that Google search users find the best possible content when they perform a search. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs When writing to increase web traffic to your site from search engines, you need to ensure you maintain your reader's excited about your material.

Follow a consistent cadence towards cloaking

I'll go into more depth about content spinning in a later post. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you. In an attempt to manipulate rankings, businesses turned to keyword stuffing - including a keyword as many times as possible within the body and metadata of a page. Keyword research can help you discover new content opportunities, while it can also improve your existing content.

Understanding widgets

Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content - otherwise, your content can end up looking disjointed and confusing. A simple spreadsheet with contact information and other relevant notes should suffice. Problems with canonicalization are somewhat similar to issues with duplicate content. Gaz Hall, an SEO Expert from the UK, said: "Then what function or role do citations continue to play?"

Top trends in Google algorithms to watch

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Use keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve my SEO?" and "patient retention marketing for dentists." They crawl the web in search of the most relevant responses, based on information found throughout different websites. Instead of having one highly authoritative page, you're splitting your CTR to multiple moderately relevant pages.