Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. An authority on a topic can speak at length about it. Really, it's nothing short of amazing how such a must-have tool is completely free. Measuring behaviour directly gives you real data.

Let's follow analytics best practise

I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. The Boston update is the first named Google update, so called because it was announced at SES Boston. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Other consumers handle (touch) and read (see) a coupon offer.

Offer quality content and services - customers don't care about redirect chains

How do you measure success? Chances are, your users will have much more luck at finding errors on your site than you. And that's not a good thing at all. Why would Google devalue press releases? Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices.

Set up posting schedules that share content far in the future

You can still get by with what you have. This is crucial; if your strategy remained stagnant, you could have missed out on some serious opportunities for growth. But if you have a well-established business website, you need not do the makeover and can settle with the URL that reflects the business. According to SEO Consultant, Gaz Hall: "At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage."

This is your opportunity to write something and rank

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. To take the lollipop example, say you had the main lollipop page as a sales page. Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works. Which opportunities should be pursued first?

Date Tags links / seo