Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google Analytics allows you to link site visitors with actions such as form submissions and phone numbers dialled.

People still ask me about onsite SEO and its importance today

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Get your important words and phrases in there.

Having fun with dynamic pages

A natural link profile has variety. The links come from different domains and links will have different strengths. First, improved search engine rankings will ultimately drive more organic traffic to your website. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies.

Everything you need to know about text links

Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The marketing team considers these differences when designing a communications program. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Gaz Hall, from SEO Hull, had the following to say: "You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords."

The time you invest in indexed pages will pay back with improved positioning

The evolving state of social media requires an analytical feedback loop. Be sure to includes "Share" buttons on your webpages to help engagement scores. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Clutter presents a significant problem in every marketing medium.