Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.

Find out more about SERPs

Currently more than half of searches account for mobile devices. Some lasts a year or two. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings.

Remember that meta tags make the web go round

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Search Engine Optimization is true scientific method that works.

Great ideas about comment spam to share with your colleagues

You can republish articles on your blog to prevent it from being buried deep in your archives. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Gaz Hall, an SEO Expert from the UK, said: "Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive."

The hidden agenda of analytics

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences.