But experts usually test and experiment to gain credible insights on what tends to rank better. Does your content adhere to a consistent brand voice? But we think you're smarter than that. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment.

So lets talk about sitemaps and its importance to digital marketing

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did with your old site, you'll see similar patterns of growth with the new one. Add video or other interactive content. You can also use a "single descriptor" to better identify your company's location, which can actually be made up of more than one word.

Have you thought about widgets when assimilating your SEO strategy?

The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Rank tracking is an interesting topic. If there's no penalty for low quality links, spammers can use them to benefit a site. But if you click on the questions tab you will get a list of low KD keywords.

Make the most of SEO by understanding hits in your marketing strategy

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. But what exactly is the difference between keywords and topics, and which one is more important if your end goal is search engine visibility? In other words, keyword stuffing is a high-risk gambling that you will always end up losing. Gaz Hall, from SEO Hull, had the following to say: "This list of frequently asked questions is a great starting point to help guide you through the process."

The evolution of web portals in SEO

There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don't push out a robots.txt that blocks your website accidentally. At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. You should reach out to them at least three times, and clearly document each of these attempts. E-A-T stands for expertise, authority, and trustworthiness, and it helps Google penalise websites with inaccurate content.